Peppy Podcasts for a Winter’s Day

In 2013, I started spending a lot of time walking. Many of you know I got a new puppy in February of last year. As soon as Moose came home, I started spending a solid hour (sometimes more) each day walking him around my neighborhood, getting out all of his infectious puppy energy.

So what does an entrepreneur do with all that walking time? Fall in love with podcasts, of course!

Before I got Moose, I was a very occasional podcast listener. I would grab an episode of This American Life if I missed one, but I wasn’t seriously invested.

But now that I’m logging all this leash time, I’ve figured out how to subscribe to podcast using iTunes and how to search for the best business podcasts online. Now I never take Moose out without a podcaster’s voice in my ear, and I’ve gotten some killer business advice from my favorite shows.

Want to know how to get started with listening to podcasts in iTunes? Check out this excellent FAQ podcast page from Apple to get you started.

If you’d like to know who I’ve got in my ear this winter, here are a few of my absolute favorites:

Do you listen to podcasts? Do you have any favorite business shows that you particularly love (and would recommend?) And when do you listen to podcasts (during a commute, at the gym, or somewhere else)? Tell me your podcast stories in the comments below.

If you liked this post...
You'll love my newsletter! Sign up here to get the newsletter of blogging tips
PLUS access to the super-awesome Blogging with Beth library.

Moose Needs a Favor.

This is my dog, Moose.

Moose’s friends at The Dog Spot, his very favorite doggie day care facility in Boulder, have been hit hard by the Boulder floods. The owners of The Dog Spot (you may remember them from my recent blog post about how to run an extraordinary small business) are in trouble — they lost everything in the floods last week. Ben and Shannon escaped from their house by trekking perilously through waist-high flood waters, and now they have nothing but the clothes on their backs and their beloved pets. The business survived, but they’re now facing a massive rebuilding effort, and the herculean task of replacing all their possessions.

I started this online campaign to try to raise some money to help them, and it would mean the world to me if you would take a look and consider donating. Every little bit helps — even $5 would help them offset their living expenses and rebuilding costs while they’re trying to get back on their feet.

I normally don’t ask you for donations, but this is a very special situation, and these are extraordinary people. Thanks in advance for your support.

Moose says “Woof. Thank you. Woof.”

If you liked this post...
You'll love my newsletter! Sign up here to get the newsletter of blogging tips
PLUS access to the super-awesome Blogging with Beth library.

My Favorite Online Marketing Books

I read a lot. In fact, reading the best books in my field is one of the ways I stay on top of what’s going on the world of online marketing. Yes, blogs are fantastic — I read a lot of those, too — but sometimes, nothing beats a real book (or a Kindle book!) for really digging into a meaty subject. So what are my favorite online marketing books? Here are my top three all-time favorites (and why I recommend each one):

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases & Viral Marketing to Reach Buyers Directly by David Meerman Scott.  This is the book that started it all for me. It explains how to harness “pull” marketing (blogs, podcasts, videos and social media) to speak directly to your customers, develop real relationships online, and spread the word about your business (even with no marketing budget!) Full of fantastic case studies and stories. This is not a fast read, but it’s an absolute must for internet marketers today.
The Referral Engine: Teaching Your Business to Market Itself by John Jantsch. My copy of this book is so highlighted, dog-eared and marked up that I had to buy a new one this year! Technically, this is a book about getting more referrals for your business, but I think it’s so much more than that. You’ll learn everything you need to know to create extraordinary customer experiences, and get amazing referrals from every client who works with you. Some fantastic advice on creating online content lies at the center of this marketing classic.
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business by Ann Handley and C.C. Chapman.  If you find yourself constantly asking , “How am I supposed to create all this content?”, this is the book for you. It offers step-by-step advice on creating all kinds of compelling content, and makes the world of content marketing much more manageable (possibly even fun!) Read this book with a notebook nearby — you get TONS of content ideas.
This week: Check out these amazing content marketing resources, and strongly consider adding them to your office’s bookshelf. Then tell me your favorite marketing books by adding a comment on today’s blog post.
If you liked this post...
You'll love my newsletter! Sign up here to get the newsletter of blogging tips
PLUS access to the super-awesome Blogging with Beth library.

What Are Sales Pages?

With our webinar about writing compelling web copy just around the corner, (register for Creating High-Impact, No-Hype Sales Pages that Get Results here) I wanted to answer some questions about sales pages that have come up in the last few days.

I’ll explain a bit more about what sales pages are, why they’re useful, and why it’s important for small business owners to know how to write them well. We’ll also talk about some basic pitfalls to avoid, when you’re writing web copy that sells.

What Exactly Is a Sales Page?

A sales page is simply a web page used to sell a product or service. Your job as the creator of a sales page is to give the reader all the information they might need in order to make a purchase. The content on a sales page has to be informative, interesting AND persuasive, which can make them very challenging to do them well.

Some pages are simple and short, others are fancy and complicated – some may even include video or audio elements.

How Can I Use Sales Pages?

You can use sales pages on your website any time you want to sell one of your products or services. That includes things like coaching packages, conferences, online classes and programs, or physical products. If you can sell it, you need a sales page on your website to HELP you sell it.

What Is an Example of a Sales Page?

One of my all-time favorite sales pages is one that was created by coach and author Pamela Slim of Escape from Cubicle Nation. The sales page for her year-long mastermind program, Power Boost Marketing, is classy, professional, totally comprehensive, and very persuasive. Pam puts a lot of time and effort into creating compelling sales pages for her products and programs, and her attention to detail is one of the reasons she is so successful.

What Are Some Things to Avoid, When I’m Creating a Sales Page for My Products or Services?

We’ve all seen sales pages that ramble on and on, and never seem to get to the point. These are the pages that sound like a bad television commercial — “But wait! There’s MORE!”

You need to avoid sleazy, hard-sell sales tactics in your online pages, but you also want to make sure you’re giving people the information they need in order to make a purchase. You don’t want to leave your reader with a lot of unanswered questions, either! Finding a happy balance between overselling and underselling is one of the greatest challenges of writing effective sales pages.

Do I Need to Be an Advanced Internet Marketer to Create and Use a Sales Page?

Absolutely not. Advanced markerters CAN use them, but so can beginners. If you want to sell more or your products and services, it’s a good idea to learn how to create more effective sales pages.

If you want to learn how to write compelling sales pages that really convert, check out the online class I’m teaching with copywriter Kathryn Aragon, Creating High-Impact, No-Hype Sales Pages that Get Results. The class is on Tuesday, September 10th, 2013 at 1 PM Eastern time.

If you liked this post...
You'll love my newsletter! Sign up here to get the newsletter of blogging tips
PLUS access to the super-awesome Blogging with Beth library.

Win a Ticket to the Social Media Success Summit!

I am having a CONTEST!

In just a few days, I am going to give one lucky reader the opportunity to attend one of the biggest social media training events of the year –  the Social Media Success Summit, sponsored by Social Media Examiner — for FREE!

This online-only event will be led by 45+ of the world’s top social media marketing pros (including yours truly) and you don’t want to miss it.

And you don’t even need to leave your house to participate — all the sessions will be available for you to access online, from the comfort of your own home!

How to Enter:

To enter to win a FREE ticket to this awesome event (a $597 value), all you need to do is add a comment on this post, describing your biggest question or challenge about blogging (or if you’re not into blogging, tell me about your biggest online marketing challenge). Your questions can be technical, strategic, or everything in between — so add your comment today, and get yourself entered to win this incredible prize!

THIS CONTEST HAS CLOSED. You can comment on this post (and let me know your problems/issues/gripes) but you will not be entered into the contest.

RULES (Please read carefully before you enter):

  • Deadline for the contest is midnight on Tuesday, August 28th. That means you only have a couple of days to enter, so leave your comment today!
  • Winner will be selected at random from the entries. Please, only ONE entry per participant.
  • When you comment, you MUST use a working email address in the comment form. The email address will be used to send you your free ticket, so make sure it’s one that you check regularly (and don’t worry — no one will see that address except me and the Social Media Examiner administrator who will send your ticket if you win).
  • I’ll announce the winner on Wednesday, August 29th.

THIS CONTEST HAS CLOSED. You can comment on this post (and let me know your problems/issues/gripes) but you will not be entered into the contest.

If you liked this post...
You'll love my newsletter! Sign up here to get the newsletter of blogging tips
PLUS access to the super-awesome Blogging with Beth library.

Get Ready for Pinfluence Academy!

Are you ready to be a Pinterest Powerhouse?! Join us for Pinfluence Academy!

Learn to use Pinterest to create an avalanche of referral traffic, mailing list sign-ups, and online sales for your business.

Pinfluence Academy is a four-week online course, beginning May 20th, with content-rich learning modules that give you all the best Pinterest marketing knowledge, PLUS a full hour of live Q&A with me.

This comprehensive Pinterest marketing course includes video and text content as well as worksheets, checklists and other bonus goodies. Learn at your own pace and on your own schedule.

Whether you are a seasoned Pinterest user or brand new to the tool, you’ll learn to drive traffic and sales to your business.

Here’s how the program launch will work -

  • Student enrollment opens at 9:00 AM Eastern time on Wednesday, May 15th, 2013.
  • Class is limited to the first 100 registrants, so sign up early!
  • The course begins on May 20th.
  • You can sign up here — I have extended the registration deadline though Tuesday, May 21st.

Can’t wait to see you in The Pinfluence Academy!

Questions? Leave ‘em here in the comments, and I’ll get back to you ASAP.

If you liked this post...
You'll love my newsletter! Sign up here to get the newsletter of blogging tips
PLUS access to the super-awesome Blogging with Beth library.

4 Ways to Make Your Business Extraordinary

I recently had an amazing experience with a local business here in Boulder, Colorado. I had been shopping around for a doggie daycare for my new puppy, so I asked my dog owner friends for their recommendations.

Many of my friends recommended The Dog Spot, a locally-owned daycare and boarding business for active pups.

I reserved Moose’s first daycare day with them, and right from the first moment, I got a great feeling about The Dog Spot. Here’s what I loved about my experience on the first day:

1. I was asked to fill out a complete profile for Moose, so that his caretakers would know his personality, including all his quirks and weird habits. I love that they wanted to know everything about my dog, in order to take the best possible care of him.

2. The owner, Shannon, greeted me warmly at the door, and as I was filling out my paperwork, she greeted each of the other customers (and their dogs!) by name as they came in the door.

3. Every dog who came in was incredibly excited to be there — some were actually scratched at the door to get in!

4. I was told exactly what Moose’s schedule for the day would be, so that I would know what to expect. I particularly loved hearing that The Dog Spot owners carve out the hours between 12-2 PM every day as “naptime,” so the pups can get some rest.

5. The place was clean, welcoming, and quiet when I arrived. It is obviously well-run and very organized.

6. During Moose’s first day, the caretakers posted hilarious photos of him on their Facebook page. When I picked up him that evening, I also received a full report on his first day, including a fabulous photo collage of pictures of Moose with all his new friends.

I am so thrilled with The Dog Spot that I have been talking about them non-stop on Facebook and Twitter. I have also recommended their facility wholeheartedly to my dog owner friends in Boulder.

Here are the lessons you can take from The Dog Spot, to make YOUR local business more extraordinary:

1. Know your clients! Greeting people by name when they arrive makes them feel valued and welcomed.

2. Go out of your way to provide a memorable experience. Because The Dog Spot owners provided an amazing experience for me and Moose, they are going to get tons of referrals from me. What can you do to provide an incredible experience for your clients?

3.  Integrate your social media presence in smart ways. The Dog Spot uses their Facebook page to post regular pics of the dogs’ adventures, so puppy owners can keep an eye on their pets during the day. What can you do with social media that makes your customers’ experiences even better?

4. Be nice. One of the things I love about the folks at The Dog Spot is that they are so warm and friendly. Studies show that as human beings, we most often do business with the people we like — so being nice is not only the right thing to do, it’s the profitable thing, as well!

Your assignment for this week: Take a look at what you’re doing with your business, and see if you can make some small changes that would make your company really stand out from the competition. Make your business better, and your clients will be delighted to refer their friends and family members to you.


If you liked this post...
You'll love my newsletter! Sign up here to get the newsletter of blogging tips
PLUS access to the super-awesome Blogging with Beth library.

How to Make Sure You Never Run Out of Blog Post Ideas Again

If you’re like most business owners, you’ve struggled with your blog at some point.

If you have a blog, you’ve probably thought, “I need to create a blog post today — and I have no idea what to write!” Or if you don’t have a blog yet, you may have been told you need to create one, but you’ve shrugged away the idea because you can’t figure out what you would write about.

Perhaps you’ve thought, “My business is boring. They’re nothing I could write about that would be sexy or interesting.”

If you’ve struggled with your blog (and writing blog content), I’ve got a great solution for you. It’s simple and relatively easy to implement.

But let me back up a bit. At the conference this week, I attended a session with Marcus Sheridan of River Pools and Spas. During his riveting talk (which was one of the best speeches I’ve ever seen), Marcus gave the audience a powerful blogging tip. He called it “The Golden Rule of Content Marketing.”

And the rule was — “They ask, you answer.”

When he started a blog for his pool business, Marcus took a simple, powerful approach — he decided to answer all the questions that his customers were asking about fiberglass pools. Not exactly sexy, right?

But his approach really, really worked. He answered questions like, “How much do fiberglass pools cost?” and “What are the problems with fiberglass pools?” that no one else was answering online.

Marcus wrote blog posts on each of his customers’ questions (in fact he just turned each question into the headline of a post) and received THOUSANDS and THOUSANDS of visitors and leads from his articles.

People linked to his posts and emailed them to friends and family members, and Marcus brought in an avalanche of search engine traffic to his posts.

During his presentation, he shared how much revenue he brought in from some of his simple articles, and the numbers were astounding. One blog post alone brought over $250,000 in revenue.

Sounds simple, right? I’ll bet you can easily think of at LEAST ten questions your customers have asked you in the last six months — and I’ll also bet you can think of answers to those questions that you can easily turn into blog posts.

The Golden Rule – “They ask, you answer.”

No, it’s not sexy. But this Golden Rule helps you create useful content that your readers and prospects will absolutely love. It increases your credibility, and vastly increases the likelihood that your reader will buy from you.

Because here’s the secret no one talks about in my field — the more pages on your site your customers read, the more likely they are to buy from you. If a customer reads 30 pages of your content (meaning, 30 blog posts) they have an 80% buy rate.

Let that sink in for a second. If one of your prospects reads 30 of your blog posts or articles, 80% of them will purchase something from you. And of course, it kind of goes without saying that the best your content is, the better that buy rate will be.

Your assignment for this week: What kinds of questions can you answer for your audience? Write your questions down, and start writing today.

And if you haven’t started a blog yet, that is step one — talk to your web guru about adding a WordPress blog to your site.

Then start answering those customer questions. I guarantee, if you answer those questions in a compelling way, you will thank me (and Marcus Sheridan) in six months.

For more information on Marcus and his simple, accessible approach to content marketing, read this New York Times article and listen to this excellent interview.

If you liked this post...
You'll love my newsletter! Sign up here to get the newsletter of blogging tips
PLUS access to the super-awesome Blogging with Beth library.

How Tamara Suttle Took Her Business to the Next Level

I first met Tamara Suttle in 2006, when I was teaching a group class called “Basics of Blogging.” Tamara is a therapist and marketing coach and consultant for therapist and coaches. After the class, Tamara became one of my consulting clients, and we worked together to build her very first WordPress site, I coached her on how to use WordPress to publish useful and interesting blog posts, and taught her how to drive traffic to her blog, engage with her audience, and provide huge value for her readers.

I was really impressed with Tamara’s drive and motivation — she worked very hard to build her new blog into a thriving online community for therapists and coaches. Over the last few years, she has become a masterful blogger, even though she still refers to herself as a “technophobe”, and her site has become an incredible resources for therapist and coaches looking to build their practices and network with other like-minded professionals.

A few years after starting her blog, Tamara signed up for Twitter, and she came back to me for some additional coaching. I talked her through the process of learning how to tweet and using Twitter to connect with other therapists and referral sources for her business. She dove into tweeting with enthusiasm, and started building her community there, as well.

Then a few years later, she learned how to use Pinterest. Let’s just say that Pinterest and Tamara were a match made in heaven. She loves sharing interesting things on her pinboards, and people love to see the great images and resources she pins for therapists and coaches.

Tamara’s work has paid off. She now has almost 2,000 Twitter followers, and 2,500 followers on Pinterest.

Tamara is one of my Star Clients. She has worked incredibly hard to set up an very successful online marketing machine for her business. She not only gets invited to speak at industry events, but her private practice AND her coaching business are both thriving. Last month, she even launched a new blogging class for therapists, which has also been a huge success!

I’m absolutely thrilled that Tamara took the information I taught her about social media and online marketing, and turned it into a marketing machines for her business. I am unbelievably proud of her, and I am thrilled to be her coach!

If you’d like to learn more about how to set up a successful online marketing system, and see results like Tamara’s, consider making an investment in your business by signing up for my VIP Coaching Program. Registration ends Monday, April 8th at midnight, Eastern Standard Time.

Get all the details right here.

“Beth Hayden is the best investment that I have made in my business in the last 30 years.”

Beth taught me everything I know about social media. She was able to teach me – this tech-challenged professional counselor who had no real interest in all-things-tech – and she has turned me into a really effective social media fiend!

Thanks to Beth, I can not only maintain my own website, blog on a regular basis, tweet and stay active on LinkedIn. And, this web presence has truly caused my business to mushroom in growth! Best of all – this is all REALLY FUN!

Beth Hayden is responsible for all of this! She was able to chunk the information down into tiny, palatable, bite-size pieces that were not-too-scary for this tech-phobic psychotherapist.

I can’t say enough good things about the value and products that you receive from Beth! She helped me take my business to the next level; and it can take yours there, too.
–Tamara Suttle,

If you liked this post...
You'll love my newsletter! Sign up here to get the newsletter of blogging tips
PLUS access to the super-awesome Blogging with Beth library.

Six Ways to Get More Pinterest Followers

Gorgeous pins from photographer Trey Ratcliff (click on the image to go to his Pinterest profile).

One of the main questions I get from people who are trying to use Pinterest for marketing their business is “How do I get more followers?”

Well, here’s the deal — building a Pinterest following does take time, so you will need to have a little patience. But if you want to take some steps toward actively building your following, here are six quick ideas:

1. Consistently post interesting content. If you pin a couple of great things a day, you will get more followers. People will start to see you as the go-to expert in your niche. So think about what your target audience would enjoy (think entertaining, educational and interesting content), and pin lots of stuff from different sources.

2. Comment on pins posted by people who aren’t following you. Target some interesting people (especially ones who share your target audience) and comment on their pins. Comment with interesting discussion points or conversation starters, instead of just saying, “Nice image!”

3. Join collaborative boards. When people invite you to co-pin on collaborative boards (and the topic of the board is interesting to you), say yes! Joining collaborative boards and posting on them regularly will help put your pins in front of a substantially larger audience — which can help you build your following.

4. Follow other pinners. If you follow 5-10 people every week, a substantial portion of those folks will follow you back. And you choose those pinner strategically (and pick people who pin cool stuff) you’ll get more interesting content to re-pin from your Pinterest home page.

5. Find out who’s pinning images from your website, and thank those people! To see who’s pinning from your site, go to:[yoursitehere]. Make sure to drop the http:// and www and JUST use your domain name (for example, Check out Copyblogger’s source page if you want to see an example from Pinterest. When you see that someone is pinning from your site, leave a comment on that pin and thank the pinner! They will often follow you back (they already love your stuff, right?)

6. Regularly tell your blog readers and your email subscribers that you’re on Pinterest. The Container Store recently joined Pinterest, and sent out a special email to their entire list that announced their new Pinterest presence. They’ve already got over 11,000 followers — so we know their email announcement worked like a charm! :)

The key to developing a large Pinterest presence is taking small steps (every day, or every week). If you keep putting in consistent effort, you will see results!

If you liked this post...
You'll love my newsletter! Sign up here to get the newsletter of blogging tips
PLUS access to the super-awesome Blogging with Beth library.
liseli porno porno izle sex izle turk sex porno tube