So here’s a simple (but massively effective) idea for making sure your next few blog posts get written.
If you want to write blog posts, you need to:
- Write your posts in batches
- Schedule your content creation sessions
What do I mean by “batches”? It’s simple — instead of trying to squeeze 10-minute increments of writing time into your already over-full schedule, I want you to set aside a couple of hours once a month to crank out two (or even three) blog posts at a time.
Sounds simple, right? But you’d be surprised how many people don’t write blog posts this way. Two of the most successful bloggers I know — Tamara Suttle and Cynthia Morris — both consistently schedule their blog writing time in batches, and it shows in their online marketing results. Batching works.
But intending to batch your blog post creation doesn’t work unless you actually schedule that writing time on your calendar. So block the time off in your paper schedule or e-calendar (whatever works for you) for a writing session, then honor that commitment just like you would any other important appointment.
Remember: Successful bloggers don’t schedule over their writing time!
Your 10-minute assignment for this week: Pick a 3-hour block of time during the next 3-4 weeks, and simply block it out on your calendar as blog post writing time. Then honor that commitment by using that time to write as many blog posts as you can.
In the future — when you know how fast you can write and how much you can accomplish during 3 hours of writing time — you’ll be able to pencil in a goal of how many blog posts you want to complete during each scheduled session. For now, just block the time and honor it!
Do you batch your blog post writing (or do you have other time-saving tips for creating content quickly and easily?) Share your ideas in the comments below!