A Simple Way to Write More Blog Posts in Less Time

ClockCoolSmallerAs a blogging and social media coach, I often hear my clients say, “I don’t have enough time to create all this content!” It’s a chronic problem for most marketers.

So here’s a simple (but massively effective) idea for making sure your next few blog posts get written.

If you want to write blog posts, you need to:

  1. Write your posts in batches
  2. Schedule your content creation sessions

What do I mean by “batches”? It’s simple — instead of trying to squeeze 10-minute increments of writing time into your already over-full schedule, I want you to set aside a couple of hours once a month to crank out two (or even three) blog posts at a time.

Sounds simple, right? But you’d be surprised how many people don’t write blog posts this way. Two of the most successful bloggers I know — Tamara Suttle and Cynthia Morris — both consistently schedule their blog writing time in batches, and it shows in their online marketing results. Batching works.

But intending to batch your blog post creation doesn’t work unless you actually schedule that writing time on your calendar. So block the time off in your paper schedule or e-calendar (whatever works for you) for a writing session, then honor that commitment just like you would any other important appointment.

Remember: Successful bloggers don’t schedule over their writing time!

Your 10-minute assignment for this week: Pick a 3-hour block of time during the next 3-4 weeks, and simply block it out on your calendar as blog post writing time. Then honor that commitment by using that time to write as many blog posts as you can.

In the future — when you know how fast you can write and how much you can accomplish during 3 hours of writing time — you’ll be able to pencil in a goal of how many blog posts you want to complete during each scheduled session. For now, just block the time and honor it!

Do you batch your blog post writing (or do you have other time-saving tips for creating content quickly and easily?) Share your ideas in the comments below!

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Comments

  1. I so need to do this, Beth! I have an entire list of possible topics for my blogs as well as a folder full of sites where I can guest blog and I get overwhelmed when trying to choose where and what to blog. I’m scheduling a block of time this weekend to see how many I can get out in a 3 hour period. One thing I have done recently is sign up for Google Alerts on various subjects so I can get ideas. Thanks for the tip!

  2. This is excellent! From a non-blogger, I think even I could do this. Thanks, Beth

  3. Hi, Beth. First time commenting!

    Blogging in batches is an excellent tip. I like to do it on Saturdays, when I’m free from thinking about my day job.

    It’s such an easier way to do things!

  4. It sounds really good and achievable for me too. Being a recent entrepreneur I find it difficult to manage time to write for my business website but as a professional optimizer and marketer I always knew that blogging is one of the most crucial factors for online success but failed again and again to meet my writing targets. But this idea of booking a calender date and time particularly for writing in batches can be productive for me too. I am taking this assignment and planning to write couple of articles on this weekend. :)

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