Why WordPress?

Recently I needed to create a document for a client that she could take to her organization’s board of directors, to sell them on the idea of using WordPress. The board members had never heard of WordPress and weren’t sold on the idea of moving the organization’s outdated, HTML-based site over to a WordPress platform.

I got done with the document and sent it, but then it occurred to me that there may be other folks in need of a “Why WordPress?” document for their supervisors or boards. So I’ve decided to give it to you!

I’ve put the text of the document here, but if you’d like a printer-friendly PDF to print out and give to your boss (or any other WordPress skeptic you’re trying to convince) you can get that here:

Why WordPress? (PDF Format)

Here’s the text of the document.


Why WordPress?

Are you considering creating a website in WordPress, or moving your current HTML site to a WordPress platform? If so, you may be wondering – what the heck is WordPress? Why is everyone talking about it? What’s the big deal? This document was created to give you some of the benefits of WordPress, and explain why the whole world seems to have gone WordPress crazy!

WordPress is an open-source content management platform that was initially developed in 2003 as a blogging tool. WordPress has grown and expanded over the last eight years, and has become the world’s most popular content management system. It is used for blogging as well as for both personal and business websites.1,

Because WordPress is open source, the software itself is completely free. Anyone who wants to use WordPress needs to buy hosting for their site, usually at less than $100 per year.

Here are the advantages of using WordPress:

1. WordPress allows site owners to have complete control over the content of their sites WITHOUT having to know HTML. It is an easy-to-use application that allows you to publish pages and blog posts, edit previous pages, upload images, embed videos and keep your site updated – all without knowing a lick of HTML. If you can use Microsoft Word, you can learn to use WordPress!

2. The fact that your site can be managed without knowing HTML or PHP eliminates the need to pay a webmaster or web developer every time you want to make a change to your site or publish new content. This can result in HUGE long-term savings over the life of your site.

3. WordPress works beautifully with search engines. WordPress software is beautifully optimized for the search engines, which means that your web pages get found more quickly and come up in searches more often. And because it’s easy to publish new content, you’ll be much more likely to update your site on a regular basis, which is the BEST thing you can do to be found regularly by Google. Some of my clients have published content on their WordPress sites that is indexed and found by Google by the same afternoon.

4. The WordPress platform comes with an entire library of plugins, which are powerful tools that work in conjunction with WordPress. Some common plugins can do things like:

  • Help you better optimize your site for the keywords you want to be found for
  • Link your site with Google Analytics, so you can easily track traffic to your site
  • Add Twitter and Facebook “Like” buttons to your pages, so your readers can easily share your content on social media sites.
  • And more! There are currently over 15,000 plugins in the WordPress plugin directory.

5. The WordPress platform will allow your site to grow with you. WordPress is a fast, powerful publishing platform that allows your site to grow and expand as your organization does. You won’t need to switch platforms in two years because you’ve outgrown your web tool – WordPress will allow you to grow as fast and as big as you want, and it will be your partner in web publishing!

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Comments

  1. OK, Beth, so I have to admit that when I saw the title of this post I had to laugh. My knee-jerk reaction was “So why would you NOT go with WordPress?!” I’m so crazy-happy with my WP sites and the truth is that when I talk to other therapists / allied health professionals who tell me that they are putting up sites on platforms like TherapyTribe and GoodTherapy, I feel sorry for them! They aren’t always asking for my input and I try really hard not to offer unsolicited advice . . . . But, it’s so hard to not say “THAT’S SO EXPENSIVE!” and “YOU’RE GOING TO OUTGROW that website in about 18 months!” What I learned along the way is that you need to build that website for the long haul. It’s not financially smart (or cheaper) if you plan on keeping those websites 3 or more years.! And, that alone is “WHY WORDPRESS.”

  2. I’m laughing, Tamara – because I have to fight the same urge to give unsolicited advice! It’s hard to understand why folks go with other platforms, except that maybe they truly don’t know how great WordPress is. That’s why I wrote this document! Thanks for the comment!

  3. Hi Beth — What a timely article. Just yesterday I wrote to Tamara to ask about her WordPress plugin that appears at the end of every post, and she suggested I ask you. Is that information you’re willing to share?

    I love WordPress as a platform. I’m currently working on the website section of my membership site, and doing a whole section on using WordPress as the primary vehicle. I think I may send folks over to this post for some extra added info!

  4. Hey Deborah – thanks for your kind words! Glad you liked the post. Which plugin at the end of Tamara’s posts do you mean, specifically? We’ve got a couple different things going on for her. I’m happy to share once you tell me which one you’re interested in.

    I’m glad you’re a member of the “We love WordPress” club, too!

    • Thanks for your quick reply!

      I especially like the “If you like this post …. subscription box”. Since you asked, I’m curious what you use for Twitter and Facebook also. Seems like there are so many plugins from which to choose, with each one just a bit different.

      My continuing resolution is to get more active with my Practice Success Tools website, although my “day job” as therapist keeps me very busy!

      Thanks for your help

      • Hey again Deborah –

        That subscription box is actually coded into the template for Tamara, it’s not a plugin. If you work with a WordPress designer or developer, they should be able to do something like that for you. Or let me know if you’d like a quote to have my team do the work for you!

        For those out there who don’t know what we’re talking about, we’re discussing Tamara Suttle’s site, AllThingsPrivatePractice.com (http://www.allthingsprivatepractice.com)

        thanks!
        Beth

  5. Hey, Beth . . . I thought of one more reason to go with WordPress. It’s self-hosted! And, since I haven’t known what that meant (or why it is important) for very long, it might be worth another blog post?

  6. Beth, are you speaking of WordPress.org or WordPress.com? Can you explain the differences to us?

    My webdesigner set me up 3+ years ago on .org. She has recently redesigned my entire site with it, and now I can maintain it myself.

    The only trouble I have is that because she is the code-writer (or whatever it is called), I can’t update when there are new versions. I also can’t install some of the gadgets, such as a subscribe button or page.

    And, when I wanted to turn my blog into a book via Blurb, it didn’t respond to .org.

    • Hi Jana – I’m talking about WordPress.org, which is the “self-hosted” version of WP. WordPress.org is the only platform that has all those plugins and themes available. There are plugins (tools) for your WordPress.org site that can give you a subscribe button, etc.. Let me know if you’d like me to consult with you on some options.

      As for Blurb, you probably need to use your blog’s RSS feed. Your feed address, as far as I can tell, is: http://www.cabinart.net/feed/ (unless you’re using Feedburner or another RSS tool.) Give that a shot and let me know how you make out.

      thanks,
      Beth

  7. Hi Beth! Oh how I wish to be in the Happy WordPress Club! However my (our) experience with Genesis and Prose so far has been unfortunate. I had it configured by an expert but since then can´t seem to get even the basics up and running! (Pages, tabs even). I´ve gone ahead and asked a web designer to set up all the stuff I need but I don´t for one minute like to lose control over my little patch of web. My husband´s pretty good with software of all kind so we just don´t get it! I posted on my current Blogger blog on this (http://cecyspain.blogspot.com/2011/08/clearly-completely-complicated.html) … and to cap it all the designer´s not getting back to me! I´m frustrated beyond measure. Am I missing something crucial but simple? The permalinks, exactly how to update the changes, a specific order in which changes should be made? I know it should be intuitive and responsive but it´s not happening. Any thoughts?

    • Hi Mo!

      So sorry your experience so far has been so frustrating! It sounds to me like something is haywire with either your current theme or your installation, because you *absolutely* should be having an easier time than you are! If you’d like me to step in as your pinch-hitter WordPress designer/developer, I’d be happy to take a look. My team and I do this sort of work all the time.

      I offer a free 20-minute consultation for new clients, so we could talk on the phone (maybe even get into the back end of your WP site while we’re talking, so I can see live what’s going on) and we’ll see what needs to be done to get you make on track. I DEFINITELY think we can work it out, though! And I think eventually you will LOVE WordPress! Please email me directly and let me know if you’d like to chat (please see my recent email to you for my address.)

      Thanks,
      Beth

  8. Beth,
    Thank you for this post!! I’ve been having this argument with myself for 4-5 weeks. Haven’t switched everything over because I’ve been away studying, but I’m working on doing that now.

    I have found that your posts are very helpful and really appreciate the sharing of information.

    Best,
    Donna Branch

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