I found this really intriguing infographic that features some worldwide email statistics. Email marketing is one of the reasons that my business is successful, and when I embraced reaching my customers via email, I experienced a HUGE jump in business revenue, so I know I feel strongly that email is an incredibly important part of building an online marketing strategy.
Granted, we need to consider the source of this infographic – this project was put together by Visible Gains, an email marketing company that has everything to gain by claiming that email is alive and kicking. Nonetheless, it’s some compelling data.
The most interesting statistic to me was the number of email message sent every day, worldwide – 188 BILLION. That’s a whole lotta email!
What do you guys think – do you below email is less important than it used to be? Has email marketing been useful for you, or not? Give me your opinion in the comments below.
(click on the image below for a larger version)