With our webinar about writing compelling web copy just around the corner, (register for Creating High-Impact, No-Hype Sales Pages that Get Results here) I wanted to answer some questions about sales pages that have come up in the last few days.
I’ll explain a bit more about what sales pages are, why they’re useful, and why it’s important for small business owners to know how to write them well. We’ll also talk about some basic pitfalls to avoid, when you’re writing web copy that sells.
What Exactly Is a Sales Page?
A sales page is simply a web page used to sell a product or service. Your job as the creator of a sales page is to give the reader all the information they might need in order to make a purchase. The content on a sales page has to be informative, interesting AND persuasive, which can make them very challenging to do them well.
Some pages are simple and short, others are fancy and complicated – some may even include video or audio elements.
How Can I Use Sales Pages?
You can use sales pages on your website any time you want to sell one of your products or services. That includes things like coaching packages, conferences, online classes and programs, or physical products. If you can sell it, you need a sales page on your website to HELP you sell it.
What Is an Example of a Sales Page?
One of my all-time favorite sales pages is one that was created by coach and author Pamela Slim of Escape from Cubicle Nation. The sales page for her year-long mastermind program, Power Boost Marketing, is classy, professional, totally comprehensive, and very persuasive. Pam puts a lot of time and effort into creating compelling sales pages for her products and programs, and her attention to detail is one of the reasons she is so successful.
What Are Some Things to Avoid, When I’m Creating a Sales Page for My Products or Services?
We’ve all seen sales pages that ramble on and on, and never seem to get to the point. These are the pages that sound like a bad television commercial — “But wait! There’s MORE!”
You need to avoid sleazy, hard-sell sales tactics in your online pages, but you also want to make sure you’re giving people the information they need in order to make a purchase. You don’t want to leave your reader with a lot of unanswered questions, either! Finding a happy balance between overselling and underselling is one of the greatest challenges of writing effective sales pages.
Do I Need to Be an Advanced Internet Marketer to Create and Use a Sales Page?
Absolutely not. Advanced markerters CAN use them, but so can beginners. If you want to sell more or your products and services, it’s a good idea to learn how to create more effective sales pages.
If you want to learn how to write compelling sales pages that really convert, check out the online class I’m teaching with copywriter Kathryn Aragon, Creating High-Impact, No-Hype Sales Pages that Get Results. The class is on Tuesday, September 10th, 2013 at 1 PM Eastern time.