Using Content to Build Your Business

I’m a big fan of Duct Tape Marketing, a terrific marketing blog. John Jantsch, the Duct Tape blogger, also has two books that are fantastic if you’re looking for actionable marketing advice that REALLY works. This morning John’s got an article about how to look at content building in your business as a crucial strategy.

If you’re looking for content ideas, check out this cool diagram from the folks at Eloqua and JESS3 that John includes at the end of his post –  it gives you a ton of ideas for types of content to create! Pay special attention to the colored dots next to each item – they let you know what tools you can use to publish that content (your blog, Facebook, Twitter, etc.)! This should keep you busy this summer!

(double click on this image to see detail)

The Content Grid

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  1. Hi Beth,

    Thank you for re-posting The Content Grid v2 on your blog. Eloqua and JESS3 are thrilled you found value in the infographic. It was our goal to create an asset that marketers would find useful. We are very pleased it worked for you.

    Joe Chernov / VP of Content Marketing / Eloqua

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