I stumbled upon an unexpectedly cool blog this week. It’s called The Royal Wedding, and it’s the official site of the wedding of Prince William and Kate Middleton, which is happening event in London on Friday, April 29, 2011.
Whether or not you’re interested in the Royal Family of England, this blog is still a good example of how to build a cool site around a big event. The blog features regular updates about the wedding (in a “Latest News” section), photos and videos of Westminster Abby and the bride and groom, a slide who of the procession route, and even links to Like the wedding on Facebook or follow news of the event on Twitter using the hashtag #rw2011.
I personally love the idea that the PR department of the Royal Family decided to include a blog in their efforts to build buzz for the wedding. Can you just picture THAT meeting??
And the royal PR department is smart to do this – polls in the UK are indicating that the wedding of Prince William and Kate Middleton is doing wonders to increase support of and interest in the Royal Family, and by creating blogs about big (BIG!) events like the wedding, the media folks for the Royal Family are making the Queen and her family look cooler, hipper, and more likeable than they have in decades. And that translates directly into even MORE good opinion poll ratings.
The blog is well thought out and well executed, and it makes the Royal Wedding look like an event you’d like to attend (or watch, for the mere mortal Americans who need to watch from afar.)
Contrast the uber-cool Royal Wedding blog with the official website of the British Monarchy. While the official site does feature a YouTube video, which is a step in the right direction, it feels decidedly stodgier than the wedding blog. There’s lots of great information on the site – and lots of pictures – but there are far fewer ways to connect.
I must admit, the blog convinced me – I’ve got my calendar marked for April 29, 2011, and I’m going to watch the whole affair!
So if you’ve got an event coming up that ties in to your business or your personal blog, consider starting a new blog (or creating a special section of your existing blog) to put up special occasion content. Then publicize the heck out of your event using that new content. People love parties and events, so take advantage of that with your web strategy. You’ll be royally glad you did.