How I Got a Book Deal, Part Two

How I Got a Book Deal, Part Two

This post is part two in my series about how I got a book deal with Wiley and Sons.

In the first installment of my book deal story, I told you about how I signed up for Jon Morrow’s guest blogging course and got my first guest posts with Problogger and Copyblogger, two of the biggest social media blogs on the web.

After my debut at Copyblogger, I immediately started working on my next guest post – an article on using Pinterest to market your business. One of the things I had learned from Jon’s course is that list posts (especially LONG lists) often make great guest posts. So when my research sparked a monster list of over 50 ideas for Pinterest marketing, I felt like I might really be onto something.  I felt great about the post when I handed it in to my Copyblogger editor.

My editor was happy with the article, and told me that Copyblogger would run it on February 14th. Valentine’s Day seemed like an auspicious date for my second Copyblogger post, and I hoped for a little comment and retweet love on V-Day! 🙂

The morning that the post went live (you can see it here), I responded to lots of comments and watched as my Retweet and Facebook share numbers climbed at a steady rate. I also was delighted to see tons of people signing up for the free Pinterest report I offered at the end of my post. The Copyblogger folks were fantastic hosts (as always), and Sonia Simone and Robert Bruce were very supportive as the post gained traction on the web.

One of my goals was to get over a thousand Twitter retweets for my Pinterest post, so I was delighted when the post reached a thousand by the end of the very first day.

Then things got really of out of hand.

By the end of day two, the post had reached 1700 retweets, and the number of Facebook and Google+ shares was also growing exponentially. I tried my best to keep up with the comments that were flooding in, and tried to thank everyone who shared the post on Twitter and Pinterest, too.

I had my very first viral post. And I gotta admit, it felt amazing.

But the feeling I got from watching the Copyblogger post go viral was just a warm up compared with how I felt one week later when I checked my email and spotted a very important note in my inbox.

Wiley had come calling.

Stay tuned for the next installment of my book deal story – find out how I wrote a book proposal in 24 hours (and wrote a book in just under six weeks!)

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How I Got a Book Deal, Part One

How I Got Book Deal with Book Image

This post is part one in my series about how I got a book deal with Wiley and Sons.

In order to explain exactly how I was able to sign a book deal with John Wiley and Sons (and how I finished an in-depth book on Pinterest marketing in less than six weeks) I need to start the story a couple of months before the book deal started brewing.

The story actually started back in August 2011. At that time, I made a decision to take more active steps to build my website traffic and increase the amount of subscribers to my mailing list.

I knew that guest posting on popular blogs was one of the best ways to build traffic, so decided to sign up for Jon Morrow’s course on Guest Blogging so I could learn more about how to land great guest posting gigs. I had heard great things about Jon’s course, and even though the course tuition was a financial stretch for me at the time, I knew I needed to go for it.

My goal – even though it scared the hell out of me to even think about it – was to get a guest post on Copyblogger. The Copyblogger team is known for being extremely picky with their guest posts – they only accepted posts from great writers who had outstanding, unique ideas that created high value for their audience. Lots of people wanted to write for Copyblogger, but only a few were lucky (and skilled) enough to land those coveted spots.

I figure if anyone could teach me how to successfully break into the Copyblogger world, it was Jon Morrow. Jon is not only the associate editor for Copyblogger, but he has had more posts go viral on the CB site than any other writer I know. The man seemed to have some golden formula for writing – and I wanted to learn it.

I signed up for the course and got started with the materials right away. One big advantage to taking a course that is a considerable financial investment for me was that I was highly motivated to learn all the material and follow through with the lessons. I figured if I was paying a lot for the course, I really wanted to get everything I could out of it!

The course content was top-notch. Jon led the group through a series of instructional videos that explained how to begin identifying and networking with popular bloggers in order to get to know them before approaching them for guest posting spots.  The videos also gave students a great process for reaching out to bloggers with their guest post ideas, and for writing great posts that would resonate with readers and go viral on popular sites. The videos were chock full of incredibly useful information.

The class forum was another extremely valuable part of the course. The very active forum was where students could receive feedback on their guest post headline ideas. Jon also allowed students to post the full text of their possible guest posts, so the community members (and Jon) could review them and give feedback. I posted a few articles there, hoping the forum members could help me craft something that would be a good fit for Copyblogger.

One of the posts, “7 Reasons No One Reads Your Blog (Except Maybe Your Mom)” got the approval of the forum community, but I received feedback from Jon that it wasn’t quite right for Copyblogger. He encouraged me to submit it to Problogger, instead, and said he thought it had a good chance of being published on that site.

I submitted it to Problogger, and was thrilled when they accepted it and ran it a few weeks later. The post ended up being a fairly successful article for Problogger, and I was delighted to pick up a couple hundred people for my mailing list. That was when I knew I was I was totally hooked on this guest posting thing – it was a brilliant way to get more traffic!

Then I came up with my next idea for a Copyblogger post – “The Glee Guide to Attracting a Raving Horde of Social Media Fans.” I posted the text of the post in Jon Morrow’s guest blogging course forum and crossed my fingers.

Jon really liked the post, and recommended it for submission to Copyblogger. I was elated.

Jon helped me submit the post to the powers that be at Copyblogger, and I held my breath and waited for a response. I didn’t hear anything for a couple of months, so I followed Jon’s advice and followed up after about two months. Shortly after I sent my follow-up note, I heard back from Copyblogger and got the good news – they liked the post and wanted to publish it on January 26th!

The day the post came out, I was delighted. After years of hoping to find a way to break into the Copyblogger family, seeing my name in print on the site was thrilling. The Glee post didn’t get a huge response, but I felt like it was a decent first effort for the Copyblogger folks.

I knew from the Jon Morrow course that the way to really make guest posting work for you is not just to do one post for a popular blog, but to run multiple posts.

The night the Glee post was published, I gathered up all my courage and wrote to my Copyblogger editor. I thanked him again for the opportunity to publish a guest post with them, and asked if I could submit more ideas for follow-up posts.

He wrote back right away, congratulated me on my first Copyblogger post, and said he’d love to get first crack at any new ideas I might have.

I sent the editor ten of my best headline ideas, not having any idea whether he would like any of them. I figured that if I sent him ten ideas, maybe he would like one or two that I could work on as a follow-up post to my first Glee article.

I was delighted when I got his email reply back and he told me he loved eight of the ideas! He sent them back in a list in the order that he wanted me to submit them in, so I had my work cut out for me.

The next post he wanted me to work on was about using Pinterest for marketing your business. I knew Pinterest was a really hot topic, and that Copyblogger would likely be in a hurry to receive the post, so I busted my butt writing the article and sent them the post about a week later.

Stay tuned to hear about the major breakthrough I had with this Pinterest post!

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How I Got a Book Deal: Series Navigation

In May and June 2012, I wrote a series of posts about how I got a book deal with Wiley and Sons for a book on Pinterest marketing. If you’d like to read the whole series, please follow these links:

Part One: Learning the Ropes of Guest Posting

Part Two: The Copyblogger Guest Post That Changed My Life

Part Three: Wiley Comes Calling, and the Proposal

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What I Learned About Content Marketing From Buying Snow Tires

Snowy Road - What My Snow Tires Taught Me About Content Marketing

I have lived in Colorado for thirteen years. And every year for the past twelve winters, I have hated driving in the snow. I’m originally from Pennsylvania, where the Department of Transportation dutifully brings out the snow plows when the white stuff starts falling. In PA, the roads are consistently and quickly cleared. I never learned to love driving in the snow in Pennsylvania, but I tolerated it. I trusted that the plows would be there for me and make the roads safer and that I could get from point to point without putting my neck on the line.

When I moved to Colorado, I was completely shocked when I experienced my first major Boulder snowfall (we often get 6-12 inches of snow at a time.) During that first snowstorm, nary a snow plow could found on the roads of Boulder and the surrounding areas. And because no one was out clearing or treating the roads, the driving conditions were horrendous – huge slushy snow piles, slick ice patches, cars sliding all over the place. It was terrifying. I was also completely confused.

I asked a friend why Colorado cities don’t plow, and she told me that the Colorado snow melts so fast that it doesn’t make financial sense to clear it – if you just wait a day, it’s gone anyway! So why bother to pay for plows?

“But people have to drive in it while the snow is on the roads!” I argued. “What about the people who have to get around on the day of a big storm, and can’t just wait until the snow melts to get where they need to go?”

My friend shrugged. “Drive an SUV,” she said. “Or get snow tires.”

I privately rebelled. Studded snow tires cost an average of $400 for a small car, even more for larger vehicles. I wasn’t paying that much for tires just to compensate for Boulder and the Colorado Department of Transportation shirking their responsibilities. I would tough it out in my little car with good all-weather tires, and hope for the best. Colorado snow be damned.

I suffered through twelve – count ‘em, TWELVE – Colorado winters, stubbornly refusing to invest in snow tires and cursing CDOT (and the weather gods) every time it snowed.

I started to suffer from terrible anxiety every time I had to drive in the snow. I would avoid it at all costs, and when I did have to drive during a storm, my hands would shake. I would curse and cry and freeze up and generally fall apart (note: not the best state of mind when trying to drive on icy roads.)

The Final Straw

In December 2011, I had made a plan to drive up to a mountain town to meet a friend. When I was halfway up the mountain, the forecasted snow flurries changed to several inches of icy snow, creating slick and dangerous road conditions. I got stuck four times, my car completely unable to get traction on the snow. I finally turned around, realizing I just had to give up on reaching my destination that night.

The next day, I complaining to a friend about my horrible night getting stuck in the snow, and she confronted me about my snow tire avoidance. She told me having snow tires wasn’t a luxury in Colorado – it was a necessity. “Listening to you complain about getting stuck in the snow when you don’t have good snow tires is like hearing you complain that you’re cold in a sub-zero day when you’re not wearing a coat. Enough is enough. Get yourself some snow tires.

With gritted teeth, I did so, the next day. I paid a ridiculous amount for top-of-the-line studded snow tires. I was mad, but finally willing to just bite the bullet and do it.

The next time it snowed, I started my engine with suspicion in my heart. “How can these tires possibly be worth it? They won’t make that much of a difference,” I said to myself. “I wasted my money.”

I wasn’t even five minutes away from my house when I realized that my snow tires had changed my life.

With my new tires, I didn’t slide or skid. I didn’t fishtail around corners. I didn’t need to worry that I couldn’t stop at the bottom of a hill or start again after stopping at a red light. I could just….drive. My anxiety disappeared completely, and my entire relationship with snow (and Colorado) transformed. I actually LIKED the snow and could recognize how beautiful and peaceful it was. It was incredible.

What I Learned from My Snow Tires

What’s the lesson in this? What do snow tires have to do with content marketing?

Whatever it is that you are resisting – starting a blog, beginning your Facebook business page, starting an email list, buying a new tool for your business – ask yourself WHY you are resisting. Are you scared? Stubborn? Unconvinced? Resisting just for the sake of resisting? All of the above?

There are content marketing strategies and tools that can completely transform your business. If you are dragging your feet about using them, investing in them, or putting them into practice, do whatever you need to do to get past your resistance.

Start that blog. Put up that Facebook Page. Buy that new software that will save you hours and hours of wasted time. Sign up with a business coach.

Get past your pattern of denying yourself something that can make a huge different in your business and your life.

Once you get started, you’ll likely love the result and ask yourself why you waited so long. I know I did.

So take it from me – survivor of many a Colorado winter. Not doing something – when you are resisting just for the sake of resisting – causes far more suffering than just biting the bullet and doing it. Because once you get started, it will be like sledding down a steep hill – exhilarating, enjoyable, and totally worth it.

Thoughts on this article? Stories about getting past resistance that you’d love to share? Leave your comments below!

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Are You Afraid of the Big Bad Blog (Comment)?: An Introduction to Comment Etiquette

Gray WolfNOTE: This is a guest post from Stephanie Adams, MA, LPC of Beginnings Counseling and Consulting.

Have you ever seen a blog comment that just made you cringe? Maybe it was spelled poorly. Or it might have been so absurdly off-topic that you felt sorry for the writer. Or perhaps – heavens! – it was just plain rude.

If you’re like me, you’ve seen bad blog comments before. Additionally, you may have reacted like I did, by backing off from interacting with the blog world for a while. If other people thought (incorrectly) that their comments were appropriate, what if I were to make similar mistakes? How embarrassing!

That simply won’t do!

Fear not, gentle readers. You don’t have to sit on the sidelines of the blog world! Blog commenting etiquette is simpler than you might think! Ultimately, it’s about courtesy and friendliness. With that in mind, I’ve listed some Do’s and Don’ts for you below to help you bring both to your blog communication.

DO’s

  • DO read the blog post before you comment, and make sure you understand it. I can’t count how many times I was glad I did another quick read-through before clicking “Post Comment.”
  • DO read the comments already posted before you write yours, to make sure other people haven’t already said the same thing. Is there an echo in here?
  • DO list your website if the comment box has a space for it, but DON’T put it in the body of your message, which can make it look spammy and self-serving. Okay, so that’s technically a “don’t.”
  • DO contribute useful information, which means not repeating and rephrasing the same things. It’s repetitive and redundant.
  • DO ask questions if you have them. It keeps the conversation going, and isn’t that what it’s all about?
  • DO have a photo as your avatar whenever possible. It keeps it personal! It’s not absolutely necessary that it be blue and speak Naavi.
  • DO reply to a blog comment back to you as soon as you see it, or it’s likely you will forget. Plus, people will be so impressed by how involved you are! Tip: check the box that says “Notify me of follow up comments via email.”
  • DO be complimentary – the blogger worked hard to produce this article for you!
  • DO comment back on comments others make on your own blog. Good opener: Thanks for your comment! Bad opener: O lowly blog reader, congratulations on reading my post.
  • DO comply with any posted rules, like no foul language.
  • DO politely and privately contact the blogger if you have a concern about the content or integrity of their post. This leads in to my one and ONLY (OFFICIAL) DON’T, and it’s a big one.

DON’Ts

  • Don’t argue with people in comments – your commentary will be publicly available on the web for a long, long time. Want someone looking you up for a job someday to see ranting and raving? No! It’s not cool, and it defeats the whole point of commenting on blogs, which is to have a conversation. Once people start being rude, it stops being a conversation, and becomes a fight.

I base these particular recommendations on my experiences reading blog comments and commenting myself. But keep in mind that if you just focus on maintaining a genuine connection with others, you’re already halfway to your goal.

After all, you write comments because you want to exchange ideas with the blogger. You want to contribute to the conversation – and conversation is based on connection! By using thoughtful, connection-focused commenting etiquette, it becomes much more likely that people will listen to you, allowing you to continue contributing and conversing!

As a professional counselor by trade, I have learned that when someone makes the relationship the priority, everyone wins. So with blog commenting, and with life in general, focus on connection. Other people will feel valued, and you will find yourself feeling more confident in your comment savvy. Then you don’t have to be afraid of the Big Bad Blog Comment…or of anything else!

Stephanie Ann Adams, MA, LPC is the co-author of “The Beginning Counselor’s Survival Guide: The New Counselor’s Plan for Success from Practicum to Licensure” (available now in paperback and e-book) and the owner of Beginnings Counseling & Consulting, where she provides counselor innovation consulting and life counseling for emerging adults.

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Grammar Goofs!

Copyblogger recently published this entertaining infographic spotlighting some common grammar mistakes. Lots of writers and bloggers make these goofs on a regular basis. Are you guilty of any of these? Are any of them major pet peeves of yours, when someone else makes them? Or are there any common grammar mistakes you think they missed? Leave your thoughts in the comments below!

15 Grammar Goofs That Make You Look Silly
Like this infographic? Get more copywriting tips from Copyblogger.

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How to Use Pinterest

I have a confession to make. I’m totally hooked on Pinterest.

Pinterest (rhymes with “interest”) is a social tool that allows users to create online vision boards (those cool collages you make from cut-up newspaper images and put up on your walls for inspiration) and share your collages with other Pinterest users.

Here’s how to use Pinterest:

  • Go to Pinterest.com and request an invitation by clicking on “Request an Invite” at the top of the page.
  • When you get your invitation, create your free account (be mindful of your username – other people are going to see it!)
  • Fill out your account with some basic details about you, and decide whether or not you want to link your Facebook account to your Pinterest account – I recommend that you do.
  • Check out other people’s boards and look at what they’ve pinned to get a ideas about what people are doing with Pinterest. Rebecca Self was my inspiration when I started.
  • Most pinned images are clickable and lead back to the original web page where they were found, so you can read more about the image.
  • When you find an image you love that someone else has pinned, you can “repin” it onto one of your boards by clicking “repin.”
  • Organize your images in different categories, or “boards.” You can name the boards anything you want. Usually the names are based on the themes of the images on that board.
  • Connect with other Pinterest users and follow them so you can see what they pin every day. Your Pinterest home page works a lot like your Facebook home page – it’s a running feed of all your friend’s activity from the last couple of days.
  • You can get this cool little widget that lets you pin other stuff around the web. It lets you put a “Pin it” button at the top of your browser, so you can go crazy pinning all kinds of stuff!

Here’s what Pinterest is about, quoted from the Pinterest About page:

“Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.

Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.

…Our goal is to connect everyone in the world through the ‘things’ they find interesting. We think that a favorite book, toy, or recipe can reveal a common link between two people. With millions of new pins added every week, Pinterest is connecting people all over the world based on shared tastes and interests.”

Sounds pretty great, right?

Plus, it’s pretty. 🙂

I like using Pinterest because it’s beautiful and positive. People post stuff that makes them happy. Or they pin pictures of beautiful rooms and furniture they’d like to buy for their houses. Or they post images of fashion that they love.

It’s GORGEOUS. And it’s a marvelous way to spend time on the Internet and connect with people.

You rarely see a Pinterest pin that says “My day sucks. My dog ran away and I totaled my car, and then my kids threw a temper tantrum.” There’s no bitching on Pinterest. It’s all just lovely images, positive thoughts, beautiful images, and love and kindness and heart.

That’s why I love it. How about you?

You can follow me on Pinterest at @bethhayden.

Note: Let me know in the comment if you’re on Pinterest, and I’ll follow you! And if you need an invitation, I can hook you up! Just leave a comment with the email address you want me to send it to, and I’ll get it in your hot little hands. 🙂

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Why Email Is Not on Its Deathbed

I found this really intriguing infographic that features some worldwide email statistics. Email marketing is one of the reasons that my business is successful, and when I embraced reaching my customers via email, I experienced a HUGE jump in business revenue, so I know I feel strongly that email is an incredibly important part of building an online marketing strategy.

Granted, we need to consider the source of this infographic – this project was put together by Visible Gains, an email marketing company that has everything to gain by claiming that email is alive and kicking. Nonetheless, it’s some compelling data.

The most interesting statistic to me was the number of email message sent every day, worldwide – 188 BILLION. That’s a whole lotta email!

What do you guys think – do you below email is less important than it used to be? Has email marketing been useful for you, or not? Give me your opinion in the comments below.

(click on the image below for a larger version)

Visiblegains Infographic - Email is Dead?

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The Fastest Way to Get Flat-Out Rejected for a Guest Blogging Gig

Rubber Stamp that Says "Denied"Recently, a woman wrote to me and offered to do a guest post on my blog. She introduced herself and told me a little bit about what she was up to in the world. Her niche had nothing to do with blogging or social media, but that wasn’t necessarily a deal breaker for me, so I kept reading.

She told me she’d like to guest post on my site, and gave me a link to her website.  Then she asked, “Can you please send me some topics that you would like me to use for a guest post?”

Hmmmm.

A few days later, I got another request. This woman wrote a very similar short intro, then asked me if I would consider publishing her guest post on my blog. Then she gave me a great idea for a post topic, and even told me why she thought the post would be a good fit for my site. It was clear she had done her homework and really thought out the details of her request.

Which potential guest blogger do you think I said yes to?

That’s right – I said yes to the one who approached me with an idea.

If you want to do guest posts, don’t expect the host blogger do the work and give you topics to write about. Prepare a couple of great post ideas, and send those with your inquiry.  Make it clear that you know the blog really well, and that you know what will (and will NOT) be good material for the website.

The key to getting guest blogging gigs is having awesome ideas for blog posts.

Yes, I think it’s important to build relationships with the bloggers you’re trying to approach. I think it’s also incredibly important to practice writing as much as possible so that you become the best writer you can be.

But I also think that a popular blogger is going to be a lot more excited to consider your blog post if you have an awesome idea.

Here’s what I suggest:

  • Do your homework. Read the blog inside and out, so you have a really good grasp on the subject matter, the tone, and the kinds of posts that do well on the site (look for lots of retweets and comments for proof of popularity.)
  • Then make your pitch. Keep it really short.
  • Use your first paragraph to introduce yourself and tell them a LITTLE bit about you. Then say “I’d like to write a guest post for [your awesome, popular blog]. Here are some possible posts I could write…
  • Then list your possible topics. Give ’em a maximum of five ideas – you don’t want to overwhelm the blogger.

Hopefully you’ll hear back from the host blogger quickly, and she’ll say “Yes! I’m totally interested in your post about Hamsters During the French Revolution. Please send me the post by X date, and if it’s a good fit for us, we’ll publish it.”

If not, well…then you need to go back to the drawing board. But if you keep reading that blog and keep sending in original, well-targeted post topics, sooner or later you are going to get a yes.

Need ideas for posts? Trying downloading the utterly awesome Copyblogger headline hacks report and pick through its foolproof headline formulas.  Start your list of post ideas, then keep adding to it.

Want to try it? Send a short guest post pitch to a blogger you’d love to write for. Make sure to keep your note short and sweet, and only pitch IDEAS. Don’t send a whole blog post. Make your ideas great, and make sure they fit the topic of the blog.

Then tell us about it in the comments, or share your story on the Blogging with Beth Facebook page.

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Get Online Marketing Help from Dave Navarro – for only $20

I’ve learned *so* much from Dave Navarro (the Launch Coach) over the past few years. He’s taught me how to write a sales letter, how to build my mailing list, and how to get more done every day.

I’ve purchased a number of his products and have never been anything but completely blown away by the quality of his stuff and the caliber of the information he’s teaching. I can honestly say that at least two-thirds of what I’ve learned about online marketing in the last few years has come directly from Dave.

As of Monday, Dave will be working exclusively with Naomi Dunford of IttyBiz.com. Although I am disappointed that Dave won’t be sending his incredibly useful Launch Coach emails any more, I’m excited to see what he and Naomi cook up together. I think the two of them will be a really powerful combination.

To get ready to shut down his Launch Coach website, Dave has put all of his training programs on sale at a truly incredible rate. If you move quickly (you’ve only got until midnight this Friday night) you can get all eight of his incredible training programs for $20. Twenty bucks, folks. But after this Friday, these programs will be never be available for sale again!

His programs are like a masters degree in online marketing. Here’s what you’ll get in this toolbox:

  • Creating Products that Sell
  • Building a Responsive List
  • High-Coversion Sales Page
  • Mastering Your Sales Funnel
  • Optimizing Your Blog for Sales
  • Becoming Incredibly Productive
  • Becoming a Big Player in Your Niche
  • Getting Affiliates to Sell for You

I put the suggestions from Dave’s  “Building a Responsive List” course into action, and those changes are the main reason I have thousands of people on my email mailing list today. Dave’s stuff is like rocket fuel for your business.

I urge you to invest in your online business and buy these training programs before they disappear.

Please note that I’m not an affiliate for the Launch Coach, so I don’t make a dime if you buy these programs. I would just love to see all of you succeed, and I think Dave’s work can help you do that if you put his suggestions into action with your business.

Again, here’s that link to buy. Make sure you make your purchase before Friday at midnight.

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