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SEEKING – One Blogging Buddy for Long Term Relationship

Lizard Buddies

Earlier this week, I wrote a post about why you should get a blogging buddy. Today I’ll talk about the qualities that I think a buddy should have… this is by no means a complete list, but it’s a good start.

1. Your potential buddy needs to have her own blog.  This may seem really obvious, but you need to resist the urge to buddy up with another writer friend who doesn’t blog in the hopes that it will work because she understands the writing part. It won’t work. Pick someone who’s got their own blog already – even if it’s someone just starting out, and they just launched their blog last week. If you pair up with another blogger, you know for certain that she’ll understand your language, your challenges, your triumphs and failures. You can work together for mutual blogging successes. It will be all symbiotic and stuff.

2.  Your buddy needs to be willing to communicate with you. If you pick someone who can’t or won’t discuss things with you, the relationship won’t work.

3.  You need a true buddy who will be honest with you. If you haven’t posted in three weeks, she’s the one who’s going to nudge you and say, “Look, blogging buddy, you’ll going to lose all your awesome traffic if you don’t give your readers something new soon” or “That blog post idea may be a little too much for your readers all in one shot – maybe you can break it up into a series?”

4.  You potential buddy should be available. Don’t pick the person who works three jobs and doesn’t sleep more than 3 hours a night. Pick a person who’s willing to get together every now and then over coffee to talk about challenges and brainstorm ideas. Choose someone who will answer your email. Don’t pick the one who says, “I’d love to be your buddy – I can fit you into my calendar seven weeks from this Tuesday – does that work for you?”

5. Pick a person who’s fun.  Whether your buddy is a man or a woman doesn’t really matter, but pick someone you really like and enjoy spending time with. A great sense of humor and the ability to laugh is a BIG plus.

Any other good qualities in a buddy that you think should be on this list?

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Top Four Reasons to Get a Blogging Buddy

Blogging Buddies on a Coffee BreakI’m an extrovert, so I think everything is more fun with other people.  But just in case you’re not, and you need to be convinced that getting a blogging buddy is a good idea, here are the best reasons why you should:

1. A blogging buddy will give you someone you can brainstorm with, and someone who can help you sort your through your ideas. I call my blogging buddies when I’m in or rut or I’ve completely lost my blogging direction. I also email them when I have a far-out idea for a post and I’m not sure how it would go over with my audience.

2. Your buddy can link to your best posts (and vice versa) and you’ll both benefit. It’s true – we link to people we like, whether it’s an “A-List” blogger or our best blogging friend who we go to coffee with every Friday morning. Links to your blog mean traffic and more rewards from Google.

3. Blogging with a buddy is FUN. I schedule regular content writing sessions with my blogging buddy. We sit in a coffee shop, write for a few hours, then go grab dinner. It’s a lot more fun than sitting at home staring at a blank page.

4. Your buddy can keep you from feeling overwhelmed. You’re gonna have tough days as a blogger – days when you feel like you want to quit.  Maybe you’re not getting enough traffic, or not enough comments, or not enough….satisfaction. if you’ve got someone on your side who knows why you’re blogging and what your goals are, it will make you feel better. I just read in Oprah Magazine about a really cool study published recently in the Journal of Experimental Social Psychology. The study asked participants to stand at the base of a really steep hill and rate how hard they thought the hill would be to climb. People standing at the bottom with a friend consistently rated the ascent to be less steep compared to those standing solo. (Side note – this study can teach us huge lessons not only in blogging, but IN LIFE, my dear readers!!). Interestingly, the longer the friends had known each other, the less steep they rated the hill. So find those blogging buddies and HOLD ON TO THEM.

Convinced? Great. Look for my post later this week on the qualities you should look for in a good blogging buddy.  In the meantime, start looking around for possible friends to add to your blogging support network.

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An New SEO Tool for Wordpress

I’ve just discovered an amazing new Search Engine Optimization tool for Wordpress. It’s called Scribe, and in my opinion it’s a game-changer when it comes to optimizing your blog posts for search engines.

To use Scribe, right now you need to be using self-hosted Wordpress, but I understand they are developing another version, including a very-soon-to-be-released web-based version that you can use with any blogging tool.

If you’d like to try it right now and you’re using Wordpress, here’s how it works -

1.  Sign up for an account with Scribe (they have a free trial), then install the Scribe plug-in on your Wordpress blog.  Don’t forget to activate it in the plug-ins area in your Wordpress dashboard.

2. Pick a blog post (or static page) that you think could use a little SEO help.

3. Write a page title and descriptions for your post, using the All-in-One SEO Pack Wordpress plug-in.  Don’t have it? Get it here.

4. In the upper right corner of your post’s Compose screen, you’ll see a little box that looks like the image on the right. Click on the blue Analyze button and get ready for some magic.

Scribe will take a few minutes to analyze your page content, page title and page description.  Once it’s finished its analysis, you’ll see a pop-up box that gives you a ton of information on how to maximize the search engine results for that post.

5. This pop-up box gives you specific recommendations for how to change you content, add hyperlinks, modify tags, and maximize keyword usage.  It even gives you a rating on how you did – 100% if you a fantastic job, lower percentages if you’ve got some work to do. Take the recommendations and implement them! This advice does you no good if you don’t put it to use!

6. Repeat this process for more posts and pages – you get a certain number of Scribe evaluations with each level of service, so you can buy the level that’s right for you.

Click here to find out more about Scribe.

NOTE – You may not be ready for Scribe right now.  Or you may not be a Wordpress user right now. Either way, if you need a more general description of how to tackle the Search Engine Optimization world, I highly recommend Naomi Dunford of Ittybiz.  She’s got a great product called Ninja SEO School that I think it an excellent introduction to SEO. It’s not overwhelming, she’s a great teacher, and she’s funny, to boot.

Full disclosure – I am an affiliate for both of these products, but I truly would recommend them both even if I wasn’t! I know everyone says that, honest to goodness, it’s true. :)

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Follow the Olympics with Social Media

Are you watching the 2010 Winter Olympics in Vancouver?  I certainly am!  I know I may be a big cheeseball, but I Olympics Ringsfind the Olympic athletes inspiring, and I’m an absolute sucker for those dramatic, voiced-over NBC athlete profiles.

Want to follow the story on blogs and social media? Read on!  Here’s a short list of some bloggers who are writing during these Olympic Games:

  • Rings – the Official New York Times Blog about the 2010 Vancouver Winter Games (also includes upcoming schedules and results)
  • Fourth-Place Medal – The Yahoo Sports Olympics blog.
  • Olympics Blog – The LA Times Vancouver Games blog.

And this is a fun one – here’s a list (from NBC) of Olympic athletes on Twitter. You can either follow the whole list, or follow individual athletes.  My favorites include Short Track speedskater Apolo Ohno, women’s hockey player Angela Ruggiero, and Curler Chris Plys.

And of course you can also follow the conversation about the Olympics by doing a Twitter search for #olympics.  Twitter search is a fun way to find other people who are interested in the same things you are.  Make sure to bookmark that search page, it’s really useful.

Want to follow the Olympics on Facebook?  Check out the Olympics Fan Page! You’ll find contests, photos, and uploaded fan photos from the event, and even find links to photo streams uploaded from athletes.  You’ll likely have to be logged into Facebook in order to see the fan pages or that photo stream page.

Any other online resources for Olympics fans? Feel free to share them here!

Happy watching!

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Fun links and books for February

It’s the beginning of February!  Here are some things I think are just great:

1.  The Eight Principles of Fun.  Are you having enough fun in your life and work??  Visit this great little video from the folks over at Box of Crayons. Isn’t that the greatest name for a blog, EVER?  Their little video will make you want to jump off the couch, put that computer down and do something amazing!

2.  The Whuffie Factor.  Tara’s Hunt terrific book about the power of social media is the book I’m going to recommend to all of my clients in 2010.  She has a fun writing style – very readable -  and the whole book is filled with stories and case studies of how to use social media for good (and not evil).  Excellent reading for anyone wanting to get into using social media for marketing…or if you’ve already using social media, you can use it to make your efforts more effective.

3.  Meetways.  Have a friend who lives in another city (or heck, another state!) that you want to meet for coffee?  Use this awesome service to find a halfway point.  You just enter your address, your friend’s (or client’s) address, and whether you’d like to meet a pizza place, coffee shop, or some other fun place, and it will spit out a list of potential meeting spots!  It even gives you a map!  I love the Internet!

What cool tools, sites, services or books are you enjoying in February?  Leave me a comment below and let me know your current favorites…

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New Look for 2010!

Hi everyone!  You may have noticed that I’ve got a brand new look!  I imported my blog from Typepad to Wordpress tonight.  Whew!  I’m so glad that’s done!  And it went a lot more smoothly than I thought it would!

Wordress has a terrific import process that makes it pretty straightforward to move all of your posts, images, comments, etc. over to a new hosted Wordpress blog.  This is possible from any of the other popular blogging tools – Typepad, Blogger, Drupal and Wordpress.com.  It took me about five minutes to export my blog from Typepad and import it into Wordpress.  Slick!

I’m still working on cleaning up some little things (including my RSS feed), so bear with me for a few days while I get the house in order.  And let me know your thoughts on the new look!

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How to Publish Your Blog Posts to Facebook (automatically)

I’ve had a lot of questions recently regarding publishing blog posts to Facebook. It’s quick and easy to connect your blog to your Facebook profile so that every time you publish a new blog post, it will appear on your Facebook profile automatically (and will therefore be visible to all of your Facebook friends).  This saves a lot of time and effort – you don’t have to re-post your new content every time you publish!

Here’s how to do it:

1.  Log into your Facebook account.

2.  Go to the lower left hand corner of your screen, where there’s a little Facebook logo and the word “Applications”.  Click on the word Applications.  A big menu of all of your FB applications will pop up.

3.  Go to “Notes”.

4.  You’ll be sent to a screen that says “My Friends’ Notes”.  On the right side of the screen you’ll see a box that says “Notes Settings”.

5.  In that box, click on “Import a Blog”.

6.   You will then be sent to a screen that says “Import a Blog”.

7.  Enter the full URL (including the http://) of your blog (or the feed of your blog, if you use a Feedburner feed) in the Web URL field.

8.  Check the box beneath the URL field to acknowledge that the content is yours.

9.  Then click on “Start Importing”.

10.  Facebook will show you a Preview of the content that it thinks it should publish.  Click on the “Confirm Import” button on the right side of the screen to confirm the import process.

You’re done! Facebook will now pull your most recent blog posts into your profile (it may import several at one time at the beginning).  Then from now on, Facebook will check the RSS feed of your blog automatically every 2-3 hours.  If you’ve written a new blog post, if will import it automatically into your profile as a Note.

Please note – You may only import one blog at a time using this process, so if you’ve got multiple blogs, you’ll need to pick one.

Another note – You can use this same process to import your blog into a Facebook Page (if you have one for your business).

If you would like to delete a post from the Notes area once it’s been imported, just go to Applications > Notes, then hit the “My Notes” link close to the top of the screen.  There will be delete button next to the title of each Note.

Have fun, and happy posting!

UPDATE:  Facebook has changes it’s NOTES process since this post was published, and you may need to look in a different place to find the Import settings. If you’ve checked Facebook help and are still stuck, please contact me and I’ll help you out.

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Looking for Unique Gift Ideas?

One of my favorite bloggers, Naomi Dunford of IttyBiz.com, has written a fabulous gift guide for 2009.  Naomi's mission in life is to help little businesses by providing top-notch advice on marketing, social media, product launches and the like.  If you run an itty biz or would like to start one, I highly recommend checking her out.  She's also funny as heck – I often literally laugh out loud when reading her posts.

Back to her gift guide – Naomi includes lots of suggestions of gifts from small businesses owners and artists, like Tricia McKellar, whose spectacular photography prints would be a terrific gift for almost anyone on your list.  I particular like her "Through the Viewfinder" series and will probably end up buying some of her prints for myself! 

There's also beautiful stuff for your home (plus stationary and jewelry) at Bailey Doesn't Bark.  Is that a catchy, memorable name or what?? 

You can check out the rest of Naomi's gift sggestions here.  A word of warning – Naomi often includes curse words in
her posts (used appropriately, I think), but if that's something that
will offend you, you may want to look elsewhere for small business
advice.  But in my opinion, you'll be missing out!

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What You Need to Know About Backing Up Your Blog

I recently heard a horror story about a blogger whose hosting company went through some sort of catastrophic failure, and the blogger lost her entire blog – all the posts, comments, photos – the whole shebang.  This hosting company messed up BIG time.  This should never happen to anyone. However, there are ways to protect yourself against this kind of blogging disaster (or a hacking attempt).  The key is to back up your blog at regular intervals so that if something awful happens, you’ll have a copy of your blog to restore.

For hosted Wordpress (Wordpress.com) users, you can do a backup of your whole blog by going to Tools => Export in your Wordpress.com blog dashboard. Then click on “Download Export File”. That will give you the backup of your content (posts, pages, authors, etc).

For anyone using the self-hosted Wordpress (Wordpress.org), I recommend installing this plug-in, which will do an automatic daily, weekly or monthly back-up of your database.  Once the plug-in is installed and activated, go to Tools > Backup to configure the options for when you want to have the back-up done.  It gives you the option to have the back-up mailed to you automatically, which I think is pretty slick.

In Blogger, you can do an export of your blog (which is also useful is you want to switch to Wordpress, not that I’m HINTING or anything) by going to Settings > Blog Tools > Export Blog.

If you’re a Typepad blogger, go to “Settings” once you’ve clicked on the blog you want to back up, then click on “Import/Export” > Export.

If you’re using another blogging tool, ask tech support or do a quick Google search for the words “export” or “Backup” and your blogging tool name, and you’ll likely find a way to do a backup.

Once you’ve run an export or back up and you have the exported file, make sure to save it somewhere safe (preferably on an external hard drive, if possible).  I recommend backing up about once a week.  That way if something awful happens, you never lose more than one week’s worth of posts.

Something else to think about – don’t use a fly-by-night hosting company if you’re blogging with a self-hosting blogging tool like Wordpress.org.  I recommend Bluehost – they are incredibly reliable and very Wordpress-friendly.  Yes, that is an affiliate link, but I use Bluehost myself and love them, especially their very knowledgable customer service, which has saved my butt more than once when I’m backed myself into some weird technical corner.  :)

This year, we should all be thankful for blogs that don’t disappear!  Do your backups!

Happy Thanksgiving, everyone!

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Wordpress Questions?

I'm in the process of creating a "Quick-Start" guide to blogging, which will be on sale later this week (stayed tuned for announcements)!  This guide will include a substantial section on getting started with Wordpress (both Wordpress.org and Wordpress.com). 

So my question to those of you who are already blogging with Wordpress is – what did you have trouble with?  Is there anything that you got stuck on (when you first getting started) that you definitely think should be included in my guide?  What gave you pause, or what did you need to seek help with?  Thanks in advance for your suggestions – you will help make this guide as complete as possible!

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About Beth

Beth Hayden is a social media specialist and technology trainer. She has provided training, consulting, blog coaching and development services for New York Times bestselling authors, political commentators, personal development coaches and university professors; she is also the creator of the popular “Basics of Blogging” workshops.

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