My Favorite Online Marketing Books

I read a lot. In fact, reading the best books in my field is one of the ways I stay on top of what’s going on the world of online marketing. Yes, blogs are fantastic — I read a lot of those, too — but sometimes, nothing beats a real book (or a Kindle book!) for really digging into a meaty subject. So what are my favorite online marketing books? Here are my top three all-time favorites (and why I recommend each one):

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases & Viral Marketing to Reach Buyers Directly by David Meerman Scott.  This is the book that started it all for me. It explains how to harness “pull” marketing (blogs, podcasts, videos and social media) to speak directly to your customers, develop real relationships online, and spread the word about your business (even with no marketing budget!) Full of fantastic case studies and stories. This is not a fast read, but it’s an absolute must for internet marketers today.
The Referral Engine: Teaching Your Business to Market Itself by John Jantsch. My copy of this book is so highlighted, dog-eared and marked up that I had to buy a new one this year! Technically, this is a book about getting more referrals for your business, but I think it’s so much more than that. You’ll learn everything you need to know to create extraordinary customer experiences, and get amazing referrals from every client who works with you. Some fantastic advice on creating online content lies at the center of this marketing classic.
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business by Ann Handley and C.C. Chapman.  If you find yourself constantly asking , “How am I supposed to create all this content?”, this is the book for you. It offers step-by-step advice on creating all kinds of compelling content, and makes the world of content marketing much more manageable (possibly even fun!) Read this book with a notebook nearby — you get TONS of content ideas.
This week: Check out these amazing content marketing resources, and strongly consider adding them to your office’s bookshelf. Then tell me your favorite marketing books by adding a comment on today’s blog post.
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Comments

  1. Two of your three books are on my best books list, too. (I just ordered the Referral Engine.) Of late, I like ’500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest’ by Andrew Macarthy, and ‘Pinfluence: The Complete Guide to Marketing Your Business with Pinterest’ by Beth Hayden (Yep, that’s your book; I read your newsletter today and clicked through to your blog to add my book suggestions). Keep up the good work!
    Patti Ryan
    A-Fib, Inc.., publisher of Atrial Fibrillation: Resources for Patients, A-Fib.com. and
    Beat Your A-Fib: The Essential Guide to Finding Your Cure, by Steve S. Ryan, PhD, beatyoura-fib.com

  2. Beth, what would we do without all the great info you share from your experience and research?! Thanks for all your wonderful posts, especially this one. I’m passing it along to others who will find it invaluable.

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