You're probably already heard the message – multiple times, from many sources - that your business needs a blog. You may have even started one for your business. If so, congrats! You're taken a big step in marketing yourself BETTER and SMARTER online. But if you haven't started a blog for your business, or you have any nagging doubts about whether your blog is doing your business any real, measurable good – then you'll need to read this recent survey by the folks at HubSpot.
They looked at data from over 1,500 business websites – those that included blogs as part of their sites, and those that didn't – and the results of their inquiry clearly indicated that companies that blog get more traffic, have more indexed web pages, and have more inbound links than companies who don't blog.
"The data was crystal clear: Companies that blog have far better marketing results. Specifically, the average company that blogs has:
- 55% more visitors
- 97% more inbound links
- 434% more indexed pages"
Read the full text of the article, which includes graphs and more information on why you want more visitors, inbound links and indexed pages on your site, here.