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In Praise of Trying New Things

I've been cooking more these days.  Since mid-2008, I had fallen into a major fast-food, white-flour, completely blah diet rut, and my health hasn't been that great.  So I decided that I'm going to learn to cook WELL, using great ingredients, being inspired by all the terrific food bloggers out there.

I really wanted to cook a fabulous soup.  I love soup.  So I did a quick search on one of my all-time favorite blogs, Gluten-Free Girl, to see if she had any soup recipes.  And I found this post about cream of asparagus soup cooked up by her husband the chef.  You simply MUST click on the link simply because the picture is so fabulous.  It will make your mouth water.  I mean, what soup have you ever eaten that's been THAT COLOR?  Go ahead, go look.  :)

The Gluten-Free Girl didn't offer a recipe for that particular dish – she usually does, by the way, and every single one of the recipes I've tried from her site and her book have been INCREDIBLE – so I found one in a book and fired up the stove.  And I created a big batch of the most gorgeous, luscious green soup you ever did see.   I peeled and chopped and seasoned and simmered.  And it was only when I was peering into the pot of finished soup, checking out the fabulous color I had created, that I paused and thought, "You know….I don't even know if I like cream of asparagus soup."  I had never tasted it before.  It just sounded and looked so good on Shauna's website that I had to try.  But I had no idea if I'd even like it.  "Well," I thought, "There's only one way to find out."  And I grabbed a spooned, dipped it in green, and slurped down a big spoonful. 

And my goodness, do I ever like cream of asparagus soup.  There was an explosion of asparagus flavor right at the front, followed by layer after layer of cream, spices (nutmeg), a touch of garlic, and more asparagus.  The flavor actually shifted in my mouth the longer I lingered.  Good god, was that delicious.   

So try something new today, whether in your online life or your "real" one.   And don't be afraid to buy all the ingredients and do all the chopping and simmering and blending and stirring before you know what the end result will be.

Because you never know what you're gonna LOVE. 

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A Word of Caution about Being Inauthentic

I recently had an emotionally jarring experience by reading a memoir (yes, I get pretty into books, so this is possible).  The book itself was fantastic.  It was written by a young woman who was raised in the foster child system in California.  A string of foster parents eventually led her to a placement in South Central Los Angeles – the center of gang activity in LA.  Her foster home was smack in the middle of Blood territory.  The woman grew up with guns and drugs and murders and poverty and hopelessness.  She had two foster brothers who ended up in jail, one of her best friends was gunned down on the street, and she was forced to care for two younger foster sisters with nothing but food stamps and her own wits. 

I really love books.  I plowed through this one in about two days, feeling very satisfied with the ending (the young woman managed to escape the neighborhood, went to college, and started working with an organization to end gang violence).  I closed the book, breathed a mental “Ahhhhh” at the satisfaction I’d received from reading it, and then reached for Google.  I wanted to look the author up, see if she had a blog, and find out more about what she’d been up to in the past year or so since the book was published.

I Googled her name and immediately found a string of articles about her:

Author Admits “Gang-Life” Memoir was All Fiction

Gang Memoir, Turning Page, is Pure Fiction

Memoir “Love and Consequences” Revealed as Fiction

I was absolutely stunned.  This was a fantastic story – well told, great characters, completelely believable as far as I was concerned.  Granted, I grew up with cornfields in my backyard, not crackhouses, so what did I know?  Nonetheless, I sat there, completely bummed and feeling betrayed by the author I’d just followed through her meaningful, powerful “journey”.  How could she?

But what it made me think about was the fact that the truth eventually does come to light.  This author was about to start her book tour when HER OWN SISTER called the publisher and let them know the whole thing was made up.  Someone will always know the truth, and it does catch up to you.

So when you’re writing blog posts, make sure you’re being authentic. If you’re a company, don’t write a fake blog authored by a gung-ho Walmart family that is meant strictly as a promotional tool.

If you’re an individual, don’t write as if you’re the prime minister of India, like this guy.  Yes, I realize this a pardody.  It still bugs me.

Either way – if you’re a business or an individual, follow common sense.  Check your facts.  Be yourself.  For heaven’s sake, don’t lie consciously.  When you find errors after you’ve already published something, print a correction (and an apology, if it’s appropriate). 

In the blog world, as in the print world, you won’t be able to get away with being inauthentic for long.  Someone will find you out and shut you down.  And there will be a disappointed reader, sitting in her living room, looking unhappily at Google results that leave her feeling foolish and sad.

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Making Money with Your Blog Teleseminar

BillKeyboard

NOTE:  This teleseminar has been rescheduled!  It will now be:
Tuesday, January 27th
3 PM Pacific
4 PM Mountain
5 PM Central
6 PM Eastern

This
one's going to be PACKED with information!  You'll discover ten ways to
make money with your blog, including ad networks, guest blogging,
affiliate relationships and more. 

We'll cover the big
questions – How do you pick an advertising network?  How do you decide
what businesses you'd like to be an affiliate for, and how you'd like
to promote products on your site in a way that's not offensive to your
reader?  How do navigate the maze of potential advertising networks,
and decide which one is best for you?

You'll
get great PDF handouts with lists of ideas for making money with your
blog, as well as increasing your traffic so you can get the most out of
your money-making efforts.

Tuesday, January 27, 2009
3 PM Pacific, 4 PM Mountain, 5 PM Central, 6 PM Eastern 

The class will be 75 minutes long. 

Just $27 for the call, MP3 recording, and PDF handouts.
*If you can't make the call, you can sign up anyway – and listen to the MP3 recording any time you like!

Register now using your credit card or Paypal!

Registernow

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Portfolio

Sites I’ve developed:

Werner Paddles Blog (developed in conjuction with TONIC Marketing)

All Things Private Practice

Women with Money Moxie

Working Knowledge Blog

Student Coach

Jessica McCrea

Dr. Jack Rogers

Bruce Barcott

Ronald C. White

Life Connected


A Short List of Some of My Star Blogging Clients:

Original Impulse

ArtBizBlog

Thoughts on Translation

Divorce Busting Blog

Head in the Clouds

Straight Spouse Connection

Debbie Mihal

This Lively Earth


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Want More Comments? Try Changing Comment Settings in Blogger

        Have you ever tried to comment on a Blogger blog and been perplexed by the fact that the blog makes you sign in with a mysterious ID or login or some sort before you can leave your two cents?  You may have seen a screen that looks like this (right).  BloggerComment
With this setup, you need either a Google or Blogger account or what's called an "OpenID" in order to comment, which I think is a bummer.  Every blog author should be encouraging good, thoughtful comments, so it's best not to put any roadblocks in the way of your readers.  NOTE:  Let it be said, however, that I am a fan of the "word verification" function often used to prevent comment spam. This is sometimes called a "captcha". 

        The reason this Google/OpenID problem is so prevalent is that this particular comment mode is the default option for any new Blogger blog, which means unless the blog author changes their comment settings in their Blogger account, this is what their readers will be faced with when they want to comment.  Of course, Google makes this the default because they want more people to sign up for Google accounts.  I understand that Google needs ways of getting more people to sign up for Google accounts  – everyone's got to make a living, even Larry Page and Sergey Brin – but I think this method of "encouragement" is a little insidious, especially because most new bloggers don't even realize this default setting is stopping their readers from commenting. 

The good news is that the comment settings in Blogger are easy to change.  If you're the blog author and you've got a Blogger blog, I highly encourage you to change these options and make it possible for anyone to comment! 

Here's how to go about it:

When you log into your Blogger account, go to the Settings tab, then click on "Comments".  Your screen will look something like this: 

BloggerCommentFix

In this screen, make sure that you've checked  "Anyone – Includes Anonymous Users" in answer to the question "Who Can Comment?".  Once you make this change, scroll all the way to bottom of this page and hit "Save Settings".  Check your blog again (you'll probably need to hit you refresh button) and make sure the change took effect by trying to comment on your own blog and seeing what happens.  It's always good to put yourself in your reader's shoes, so this is a great exercise anyway.

If you're a frustrated reader who would like to see this change on someone ELSE'S blog, write 'em an email note if they have their email address posted on the site, and send them this link so they know how and why to make this important change.

After you try this, drop me a line here and let me know how it went for you, and whether you've seen an increase in the number of comments you receive! 

Quick update (Sept.11) - A colleague of mine point out that some bloggers might not want anonymous commenters to be able to post on their sites, but unfortunately there's only one way to get Blogger blogs out of "Google-account-only" mode, and that's to open up comments to "Anyone".   Once you've set your comment option so that anyone can comment, people can either post anonomously or by listing their name and URL.  Most people will leave you a name (and a URL hot link back to their own blog, if they're smart about marketing), so I wouldn't worry too much!

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10 Ways to Drive More Traffic to Your Website or Blog – October

Class date and time:
Thursday, October 16
6:00 – 8:00 PM

4730 Walnut Street, Suite 108
Boulder

If you want new, effective ways to increase your blog's readership,
or to increase the amount of customers who see your traditional
website, you'll want to check out "10 Ways to Drive More Traffic to Your Website or Blog".

In this class, we'll discuss -

  • How to take part in the conversations already going on all over the Web – your participation converts directly to more traffic!
  • How to submit your site to the right places – so that people looking to read blogs in your niche will be able to find you
  • Researching keywords that people are searching for and
    incorporating them into your content – without trying to "trick" the
    search engines
  • The secrets to getting more return traffic
  • Leveraging your site's RSS feed to build a loyal readership

You'll leave the class with a list of new traffic-building ideas as
well as lots of great handouts.  You can bring your own laptop to the
workshop if you like, or you can follow along with the presentation
I'll be doing on a projector – you'll learn plenty either way.

Registration is $60.

Sound interesting?  The "10 Ways to Drive More Traffic to Your Website or Blog" class will be held:

Thursday, October 16th, 2008, 6:00 – 8:00 PM

The class will be in Boulder, location TBD. 

Class size is limited. To hold your spot in this
class, please submit your full registration fee by four business days
before the class.  Otherwise, I may have to give your spot away.

There are two ways to pay - 

  • You can submit your payment via Paypal using the
    "Pay Now" button underneath the class time (above). 
  • You can mail a check (made out to Beth Hayden) to
    Beth Hayden, 4845 Pearl East Circle, Suite 101, Boulder, CO 80301. If
    you mail a check, please include a note indicating which class you'd
    like to attend, and make sure to include your email address.

Please email me with any questions, and I hope to see you there!

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Very Basics of Blogging – ONLINE – September

Class date and time:
Monday, September 29
6:00 – 7:30 PM

ONLINE

This will be a special ONLINE version of my popular "Basics of Blogging" class.  This online version will be shorter than the in-person class, so we'll move quickly through the material and some topics will be covered in supplementary hand-outs.  Everyone will also receive a free copy of my e-book, "What's a Blog? A Guide for Beginners" will be distributed after class. 

During this online course, we'll cover the following topics:

  • What's a blog?  What blogging is (and isn't) and why it's a GREAT marketing tool for any
         business
  • The parts of of a blog post and why they're important
  • How to find blogs you'll like to read
  • How to use feeds to make reading blogs and other sites easy
  • How to get started with building your own blog
  • What commenting is, why it's important for getting involved in the blog world, and how to develop a commenting strategy

After taking this course, you'll have a solid grasp on blogging basics.

This class will be online, and you'll also will be listening/talking
to me using a phone conference line.  You'll be viewing my desktop and
the class presentation using a web browser.  You'll need a phone line,
an internet connection and a working web browser in order to join in.  Registration for this class is $35. 

"Very Basics of Blogging" will be held:

Monday, September 29, 6:00-7:30 PM MOUNTAIN TIME

There are two ways to pay:

  • You can submit your payment via Paypal using the
    "Pay Now" button above.

  •  You can mail a check (made out to Beth Hayden) to
    Beth Hayden, 4845 Pearl East Circle, Suite 101, Boulder, CO 80301. If
    you mail a check, please include a note indicating which class you'd
    like to attend, and make sure to include your email address.

Please email me with questions, and I hope to see you there!

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Promoting Your Book Using Social Media – September

Class date and time:
Tuesday, September 30
6:00 – 9:00 PM

4730 Walnut Street, Suite 108
Boulder

Want to learn how to promote your book using all the latest online tools?

The goal of this class is for you to be able to launch a cohesive social media campaign to market your book. We’ll discuss:

  • The reasons every author should have a blog – and how to leverage your blog for terrific free publicity
  • How Facebook can be every author’s secret weapon
  • How to make it easy for your readers to pass on your book to their friends
  • How you can use microblogging services like Twitter to connect with your readers create more book buzz

Registration is $75.

Class will be held at 4730 Walnut Street, Suite 108, Boulder. Class size is limited. To hold your spot
in this class, please submit your full registration fee by four business days
before the class.  Otherwise, I may have to give your spot away.

“Promoting Your Book Using Social Media” will be held:

Tuesday, September 30, 6:00 PM – 9:00 PM


There are two ways to pay –

  • You can submit your payment via Paypal using the
    “Pay Now” button underneath above.

  •  You can mail a check (made out to Beth Hayden) to
    Beth Hayden, 4845 Pearl East Circle, Suite 101, Boulder, CO 80301. If
    you mail a check, please include a note indicating which class you’d
    like to attend, and make sure to include your email address.

Please email me if you have questions, and I hope to see you there!

 

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Basics of Blogging in Boulder – September

Class date and time:
Tuesday, September 16
6:00 – 8:30 PM

4730 Walnut Street, Suite 108
Boulder

OR 

Saturday, September 27
9:00 – 11:30 AM

4730 Walnut Street, Suite 108
Boulder

Want to know what the blogging buzz is all about? Would you like to get
started with building a new website or updating an old site using blogging
tools? Do you just want to find great blogs to read? My “Basics of Blogging” class is
for you!

During this workshop, I’ll cover the following topics:

  • What’s a blog?  What blogging is (and isn’t) and why it’s a GREAT marketing tool for any
         business
  • The parts of of a blog post and why they’re important
  • How to find blogs you’ll like to read
  • How to use feeds to make reading blogs and other sites easy
  • How to get started with building your own blog
  • What commenting is, why it’s important for getting involved in the blog world, and how to develop a commenting strategy

Everyone will leave with a solid grasp on blogging basics and lots of good
handouts.  You can bring your own laptop to the workshop if you like, or
you can follow along with the presentation I’ll be doing on a projector -
you’ll learn plenty either way.

Sound interesting?  Sign up for one of my September classes!  Registration fee for the class is $65.

Tuesday, September 16, 6:00-8:30 PM

Saturday, September 27, 9:00-11:30 AM


Class will be held in Boulder at 4730 Walnut Street, Suite 108.  Class size is limited. To hold your spot
in this class, please submit your full registration fee by four business days
before the class.  Otherwise, I may have to give your spot away.

There are two ways to pay - 

  • You can submit your payment via Paypal using the “Pay Now” button under the class (above). 
  • You can mail a check (made out to Beth
    Hayden) to Beth Hayden, 4845 Pearl East Circle, Suite 101, Boulder, CO
    80301. If you mail a check, please include a note indicating which class you’d like to attend, and make sure to include your
    email address.

Please email me with any questions,
and I hope to see you there!

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“What is a Blog?” Special Report

I am delighted to announce the publication of my first Blogging with Beth Special Report, “What is a Blog? (A Beginner’s Guide)”. This report answers the big question – “What is a Blog?” – and also dispels blog myths, outlines the common characteristics of blogs, explains feeds and discusses comments and why they’re important.

If you’re curious about blogging and need a quick and simple introduction – this report is for you!  Also great for beginning bloggers who want to know a little bit more detail about the blogging world so you can improve your own blog!  Chock full of great examples and diagrams. 

You can purchase the e-book here (only $10!) and then download it immediately in PDF format.  All payments will be processed through Paypal, so it’s safe and secure.  If you don’t have a Paypal account, you can get one through the Paypal site (sign-up is quick and easy!). 

Purchase today by clicking on the “Add to Cart” button. Then click on the Paypal logo to go directly to Paypal Checkout.  After your payment is complete, make sure to click on “Complete Purchase” to go to your download page instantly!

What is a Blog? (A Beginner’s Guide)

Price: $9.95

OrderButton

Note:  You’ll need Adobe Reader to open your Special Report.  If you don’t have it, you can download the latest version (free!) here:

Adobereader

Questions about this report?  E-mail me at bethhayden@mac.com.

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About Beth

Beth Hayden is a social media specialist and technology trainer. She has provided training, consulting, blog coaching and development services for New York Times bestselling authors, political commentators, personal development coaches and university professors; she is also the creator of the popular “Basics of Blogging” workshops.

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