Here’s how to do it:

1.  Log into your Facebook account.

2.  Go to the lower left hand corner of your screen, where there’s a little Facebook logo and the word “Applications”.  Click on the word Applications.  A big menu of all of your FB applications will pop up.

3.  Go to “Notes”.

4.  You’ll be sent to a screen that says “My Friends’ Notes”.  On the right side of the screen you’ll see a box that says “Notes Settings”.

5.  In that box, click on “Import a Blog”.

6.   You will then be sent to a screen that says “Import a Blog”.

7.  Enter the full URL (including the http://) of your blog (or the feed of your blog, if you use a Feedburner feed) in the Web URL field.

8.  Check the box beneath the URL field to acknowledge that the content is yours.

9.  Then click on “Start Importing”.

10.  Facebook will show you a Preview of the content that it thinks it should publish.  Click on the “Confirm Import” button on the right side of the screen to confirm the import process.

You’re done! Facebook will now pull your most recent blog posts into your profile (it may import several at one time at the beginning).  Then from now on, Facebook will check the RSS feed of your blog automatically every 2-3 hours.  If you’ve written a new blog post, if will import it automatically into your profile as a Note.

Please note – You may only import one blog at a time using this process, so if you’ve got multiple blogs, you’ll need to pick one.

Another note – You can use this same process to import your blog into a Facebook Page (if you have one for your business).

If you would like to delete a post from the Notes area once it’s been imported, just go to Applications > Notes, then hit the “My Notes” link close to the top of the screen.  There will be delete button next to the title of each Note.

Have fun, and happy posting!

UPDATE:  Facebook has changes it’s NOTES process since this post was published, and you may need to look in a different place to find the Import settings. If you’ve checked Facebook help and are still stuck, please contact me and I’ll help you out.

Most businesses love statistics, so putting a well-documented report in front of the board of directors is never a bad idea.  A great place to start is the recent report titled, “New Media, New Influencers & Implications for Public Relations” published by the Society for New Communications Research.  From their findings, “Social media is rapidly becoming a core channel
for disseminating information. Fifty-seven percent of this group of
early social media adopters reported that social media tools are
becoming more valuable to their activities, while 27% reported that
social media is a core element of their communications strategy.”

The report's also got great case studies – something else bosses will smile upon – that illustrate how social media has directly benefited organizations such as the American Red Cross, the Mayo Clinic
and Quicken Loans. 

But the best reason to read this report is its case study on "Blendtec", which chronicles the commercial blender company's outrageously successful viral video campaign.  Blendtec, running on very small marketing budget, decided to make videos of their CEO, George Dickson, testing their blenders by pulverizing some, well, unusual items.  Each video, entitled "Will it Blend?" is less than two minutes long, takes minimal budget to film, and is posted for free on YouTube. 

If any of you have any remaining doubts about the power of social media, check out "Will it Blend? – iPhone" and take note of the fact that 5.2 million people have viewed it.

Also worth viewing is "Will It Blend? – Glow Sticks".  I dare you not to laugh out loud.