Six Ways to Get More Pinterest Followers

Gorgeous pins from photographer Trey Ratcliff (click on the image to go to his Pinterest profile).

One of the main questions I get from people who are trying to use Pinterest for marketing their business is “How do I get more followers?”

Well, here’s the deal — building a Pinterest following does take time, so you will need to have a little patience. But if you want to take some steps toward actively building your following, here are six quick ideas:

1. Consistently post interesting content. If you pin a couple of great things a day, you will get more followers. People will start to see you as the go-to expert in your niche. So think about what your target audience would enjoy (think entertaining, educational and interesting content), and pin lots of stuff from different sources.

2. Comment on pins posted by people who aren’t following you. Target some interesting people (especially ones who share your target audience) and comment on their pins. Comment with interesting discussion points or conversation starters, instead of just saying, “Nice image!”

3. Join collaborative boards. When people invite you to co-pin on collaborative boards (and the topic of the board is interesting to you), say yes! Joining collaborative boards and posting on them regularly will help put your pins in front of a substantially larger audience — which can help you build your following.

4. Follow other pinners. If you follow 5-10 people every week, a substantial portion of those folks will follow you back. And you choose those pinner strategically (and pick people who pin cool stuff) you’ll get more interesting content to re-pin from your Pinterest home page.

5. Find out who’s pinning images from your website, and thank those people! To see who’s pinning from your site, go to:[yoursitehere]. Make sure to drop the http:// and www and JUST use your domain name (for example, Check out Copyblogger’s source page if you want to see an example from Pinterest. When you see that someone is pinning from your site, leave a comment on that pin and thank the pinner! They will often follow you back (they already love your stuff, right?)

6. Regularly tell your blog readers and your email subscribers that you’re on Pinterest. The Container Store recently joined Pinterest, and sent out a special email to their entire list that announced their new Pinterest presence. They’ve already got over 11,000 followers — so we know their email announcement worked like a charm! 🙂

The key to developing a large Pinterest presence is taking small steps (every day, or every week). If you keep putting in consistent effort, you will see results!

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How to Get a Pinterest Business Account

Pinterest recently made an exciting announcement – they have added new business accounts for pinners who want to market their companies with Pinterest!

You can convert your current personal account over to a business one, or you can start a brand new account as a business.

It’s easy to convert your account – just go to Pinterest’s new business center and click on “Convert My Account.” Or to create a new business account, click on “New to Pinterest? Join as a business.”

Your business account won’t actually look different than a regular Pinterest one – your boards and pins will still look exactly the same.

So why would you want a Pinterest business account?

Business users on Pinterest have access to case studies and best practices for Pinterest marketing success, including advice on building your community and getting more traffic to your website from your pins.

Pinterest also gives business account owners some new buttons, badges and widgets for their websites and blogs.

With the creation of business accounts, Pinterest is now providing resources that were created specifically to help businesses succeed on its network. What that means is that they recognize that businesses have special needs on Pinterest, and they are trying to provide targeted, helpful resources to help businesses thrive as pinners.

Pinterest’s dedication to brands and businesses on Pinterest is a signal that the company is going to continue making improvements to the way its platform works for businesses. That means a host of exciting new feature releases will likely be coming down the road.

If you do choose to convert your account, make sure to read over the new business Terms of Service before you commit – they are different than the regular Pinterest TOS.

So take a look at Pinterest’s new business accounts today, and decide if you’d like to convert your current personal account (or start a new one). If you decide to convert, take a look through the new business best practices and case studies and learn something new about how to create a thriving community on Pinterest! Then share your experiences in the comments below, and let us know how the move went for you!

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