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Category Archives: Classes and Workshops

“Basics of Facebook” Classes

What’s Facebook, you ask?  In this class, you’ll learn how to set up an account, add people to your network, establish your profile, add applications, join groups, and more. Laptops are required for this class! 

We will also discuss how to establish a business Facebook presence and how to use Facebook as a marvelous marketing tool for any business. 

Registration is $75.  There are two upcoming sessions:

Monday, March 24, 6:00-8:30 PM

Thursday, April 24, 6:00-8:30 PM

Classes will be held in Boulder, location TBD.  Registration fee for the class is $75.  Class size is limited.
To hold your spot in either class, please submit your full registration
fee by four business days before the class.  Otherwise, I may have to
give your spot away.

There are two ways to pay - 

  • You can submit your payment via Paypal using the
    "Pay Now" buttons underneath each class (above).  Please make sure
    you’re choosing the correct class time! 
  • You can mail a check (made out to Beth Hayden) to
    Beth Hayden, 4845 Pearl East Circle, Suite 101, Boulder, CO 80301. If
    you mail a check, please include a note indicating which class you’d
    like to attend, and make sure to include your email address.
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Jump Start Your Blog!

Outside the Boulder area?  Looking for a way to study blogging with Beth?  You can take this course from ANYWHERE!

The "Jump Start Your Blog" course will give you everything you need to feel comfortable in the blogging world and start your own BLOG!
When the course is complete, you’ll have the beginnings of a new blog
using Typepad, Blogger or Wordpress (I will discuss the merits of all
three hosted services in the course, and you’ll choose which service
you’d like to use for your blog).  You’ll also learn how to find great
blogs on particular topics, post comments to other blogs and and follow
your favorite blogs using RSS feeds and feedreaders.

In this course, we’ll discuss:

  • What’s a blog?  What blogging is (and isn’t) and why it’s a GREAT marketing tool for any business
  • The parts of a blog post and why they’re important
  • How to find blogs you’ll like to read
  • How to use feeds to easily read and keep up with blogs and other sites
  • How to get started with building your own blog
  1. Choosing a blogging platform based on your blogging goals
  2. Setting up the initial design of your blog
  3. Add posts and other content
  • What commenting is, why it’s important for getting involved in the blog world, and how to develop a commenting strategy
  • How to write effective content and add photos to your posts

“Jump Start Your Blog” is a five-week online
course, and the course registration is $250.  Register here for the
course session beginning April 14, 2008.

You will be working individually during this course
and completing course assignments on your own time.  Every week, I’ll
e-mail you a PDF of that week’s information module, based on the topics
listed above. You’ll also receive practice exercises, some of which you
can e-mail to me for feedback. For example, one of your exercises will
be to write a sample blog post, and you’ll send it to me for review and
suggestions.

Throughout the five weeks, you’ll be able to discuss
your questions with the course’s other students on an online discussion
board.  Course tuition includes one hour-long consultation with me, so
you get to ask questions and we can address your specific blogging
questions.  I will also look over your blog at the end of the course
and give you a one-page summary of my suggestions for possible next
steps. 

About the course:

The "Jump Start Your Blog" course will begin on Monday, April 14, 2008.
Each Monday, you will receive a PDF file of the week’s information
module and practice exercises. The course will run for 5 weeks. Your
course fee of $250 includes the 5 PDF lessons, feedback on your
practice exercises, access to the course’s online discussion board and
a one-hour consultation phone call with Beth Hayden.

If after the first lesson, you feel that the course
isn’t for you, $200 of the registration fee is refundable. Space in
this course is limited.  To hold your spot in this class, I need to
have your full registration fee at least one week prior to class.   

If you’d like to register for “Jump
Start Your Blog”, you’ll need to pay for the course (see options below)
and return the course registration form.

1.  Paying for the course

There are two ways to pay - 

  • You can submit your payment via Paypal using any
    of the "Pay Now" buttons you see on this page (this is the easiest
    option – you can use your credit card to pay via Paypal). 
  • You can mail a check (made out to Beth Hayden)
    to Beth Hayden, 4845 Pearl East Circle, Suite 101, Boulder, CO 80301.
    If you mail a check, please include your email address with the payment.

2.  Downloading and returning the registration form
Click here
to download the registration form.  You will need to complete this form
in Word and return it to me (bethhayden@mac.com) before the course
begins.

Once you’ve paid and returned your registration form,
just look for a confirmation from me and then get ready to receive your
first lesson on April 14, 2008!

 

A Few Disclaimers

This course covers the basics of blogging and how to
start your own blog.  It is assumed that all students have a working
knowledge of computer basics and how to use the Internet, and that they
have access to the Internet for completing class assignments. Students
should know how to use their computers to browse the Internet, send and
receive e-mail (including sending and receiving attachments) and save
documents on their hard disks for assignments.  Course instructor is
not responsible for computer problems nor will she provide technical
support for hardware or software issues.  It is recommended that all
students utilize the Firefox browser for using the Internet (download available here).

All
course materials are copyrighted by Beth Hayden, and may be used only
by students who have paid the course fee. Students may save and print
the course lessons, but may not redistribute or reprint them.

There is a monthly fee for Typepad blogging services, which is not
included in the cost of this course.  Domain registration fees are not
included in the cost of this class. There may also be fees involved in
mapping your domain (www.example.com) to your blog
(www.example.wordpress.com), if you choose to do so. 

Cancellation Policy

Any course that does not have a minimum of 5 students
enrolled may be cancelled and students will receive a full refund. If a
student withdraws from the course before the first lesson is e-mailed,
a refund of $200 will be given. If a student withdraws from the course
after the first lesson is e-mailed but before the second lesson is
e-mailed, a refund of $250 will be given. After the second lesson is
e-mailed, no refunds will be given.

By paying for the course and returning the
registration fee, the student agrees to abide by the information and
conditions above.

If you have further questions, please contact me at bethhayden@mac.com.  Hope to see you in class!

Register now via Paypal!

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Upcoming “What the Heck Do I Write?” Class

Alleviate "Blogger’s Block"!

Are you having trouble coming up with ideas for blog posts?  Not sure if your content strategy is working?  Or perhaps you’re thinking, "What content strategy?!"

The "What the Heck Do I Write?" class is for you!

During this workshop, I’ll cover the following topics:

  • How to write content that will help bring in more traffic

  • The types of blog posts and various ways to use them

  • Tips on developing a content strategy that works for you and your readers

  • Developing (and sticking with) a concise, easy posting practice
    – so you don’t need to spend your whole life in front of the computer

  • Using other people’s content – whether to use it, how to find it

  • Snazzy tools you can use to build slick posts – including video content (hint: It’s a lot easier than you think)

Everyone will leave this workshop with pages and pages of blog posts ideas, as well as lots of great handouts.  You can bring your own laptop to the
workshop if you like, or you can follow along with the presentation
I’ll be doing on a projector – you’ll learn plenty either way.

Sound interesting?  February’s "What the Heck Do I Write?" workshop will be held:

Tuesday, March 11, 6:00-8:00 PM


The class will be in Boulder, location TBD. 

This is a pilot class, so the registration is reduced (one-time only!).  The regular registration fee for this class will be $85, but this month ONLY, the fee will be $40.  A great deal!

Class size is limited. To hold your spot in this
class, please submit your full registration fee by four business days
before the class.  Otherwise, I may have to give your spot away.

There are two ways to pay - 

  • You can submit your payment via Paypal using the
    "Pay Now" button underneath the class time (above). 
  • You can mail a check (made out to Beth Hayden) to
    Beth Hayden, 4845 Pearl East Circle, Suite 101, Boulder, CO 80301. If
    you mail a check, please include a note indicating which class you’d
    like to attend, and make sure to include your email address.

Please email me with any questions, and I hope to see you there!

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About Beth

Beth Hayden is a social media specialist and technology trainer. She has provided training, consulting, blog coaching and development services for New York Times bestselling authors, political commentators, personal development coaches and university professors; she is also the creator of the popular “Basics of Blogging” workshops.

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