Google Analytics for Therapist and Coaches

Remember when I mentioned a few weeks back that Tamara Suttle and I have partnered up, and we’re currently teaching courses for therapists and coaches about marketing your businesses online? Well, we’ve got a new course now –  It’s called “Five Ways to Use Google Analytics (for FREE) to Track the Traffic to Your Website”. We’re going to go over everything you need to know to install Google Analytics on your site and then interpret the great data that the tool gathers for you.

Are you thinking, “I’d like to take that, but I’m not a therapist or coach?” Keep in mind that the term “coaches” can mean not only life coaches, but business coaches, tech coaches, writing coaches and other consultants who work one-on-one with clients to make their lives and businesses better.

Our class is set for August 16th at 6:00 PM Mountain, 7:00 PM Central, 8:00 PM Eastern.

Click here for details and registration/payment info.

Email me directly if you have any questions! I’m at beth@bloggingwithbeth.com

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Introducing Tamara Suttle and the Private Practice Online Survival Guide

In 2006, when I first started Blogging with Beth, I was primarily teaching small, in-person group classes. I had a signature class called “Basics of Blogging,” and I traveled throughout the Denver metro area presenting this course to small businesses and other folks who were interested in blogging.

In the spring of 2008, I got an email from a therapist named Tamara Suttle. She introduced herself and told me that she ran a business called Private Practice from the Inside Out. In that business, her specialty is teaching therapists and coaches powerful networking and marketing skills, so they could grow their practices.

Tamara asked me if I would be willing to travel to Castle Rock (about 2 hours south of Boulder, where my office is) to teach my Basics of Blogging class. She offered to fill the class with therapists and coaches from her network.

I was impressed with Tamara’s gumption and initiative, and she seemed great in our email exchanges, so I agreed.  We worked out all the details over email.

On the morning on the class, everything seemed to go wrong. The room I had rented for the course was locked up tight, so I was frantically running around and making harried phone calls when Tamara walked up and introduced herself.

Tamara’s sweet and totally laid-back personality put me completely at ease, and I liked her immediately. Even though I was running around all haggard and crazy, she kept calm and even managed to get me to laugh about the situation. We eventually found the key to the room and we got the class started.

It was a great workshop – Tamara and her merry band of therapists asked interesting questions and made it really fun to teach. I left feeling good about what we had accomplished, and feel like I had potentially converted some of the students over to the content management/blog site web strategy that I preach. A good day.

Within a few months, Tamara became a Blogging with Beth client. We worked together to build her first WordPress site, AllThingsPrivatePractice.com, which she has worked very hard to build into a thriving online community for therapists and coaches.

After that, we moved her regular private practice website, previously built in HTML, over to WordPress. Tamara wanted to make that change because she had fallen in love with WordPress from working on her other business site, and it was driving her nuts to have her therapy site in HTML, which she couldn’t easily edit or add to.

And while we worked together to build these sites, Tamara become a star student. She continued to ask great questions, soak up new internet marketing techniques, and add new technology tools to her websites. I really enjoyed working with her. And somewhere along the line, she also became a friend! We were having so much fun!

Tamara also started sending me a lot of referrals, and since most of the people in her professional network are therapists and coaches, I started carving out a little niche for myself in my business– I developed a specialty in building websites and blogs for people in private practice. I also taught them about using social media, email marketing and other online marketing tools to grow their practices. And I love working with those folks!

Last December, I had a fabulous idea. I recognized a major need that wasn’t being filled – therapist and coaches need solid, easy-to-digest, not-scary information about marketing their practices online. And I approached Tamara about partnering with me to provide this information to that audience on a BIG way.

It was a natural fit – my technical expertise with Tamara’s deep knowledge of what therapists and coaches need and want in order to build their practices. And because we are such good friends, we would have a BALL building it! What a fabulous plan!

We’ve been working hard behind the scenes on our new project, The Private Practice Online Survival Guide, for months. And I can’t wait to reveal the whole thing to you on June 29th.  In the meantime, you can download a whole bunch of free pre-launch content, including the Private Practice Online Survival Guide Manifesto, on our website. We can’t wait to show you what we’ve been working on!

Download your Survival Guide Manifesto and a fabulous case study interview with Tamara Suttle here!

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How to Master Email Marketing in 30 Days

Email KeyboardWant to know the marketing technique that has made the biggest difference in my business over the last three years?

It’s not Facebook. It’s not Twitter. It’s not in-person networking or focusing on getting more referrals from current clients. Those are all great marketing techniques, and they can work wonders when used consistently.

But the marketing tool that has changed my business – and my life – is email marketing.

When I started paying attention to growing my mailing list and nurturing that list by sending out great content every month, that’s when my business began to really explode. Now I am booked solid every month, and I’m changing my business model to include group coaching programs so I can teach groups of people instead of only focusing on one-on-one coaching.

My business has grown and grown and GROWN over the last year, and now it’s expanded so much that I have to figure out ways of working smarter to be able to teach more people. That’s really, really cool.

I’m using email marketing, and it’s working.

Now I want to share my knowledge with you. I’m passionate about teaching business owners how to grow their business using technology, and I know that email marketing is one of the best online marketing tools out there.

So in the spirit of sharing everything I know about email marketing – from the beginning steps to really advanced techniques – I’m doing a special email marketing course in June, and it’s going to be awesome.

The course lessons will all be on a private class blog, and you will NOT need to be online or on the phone on certain days or specific times. You’ll complete the lessons at your own pace.

Want to hear more? Click here to get all the details. I hope you join us – this class is going to be amazing, and it will help you become an email marketing ninja in 30 days. Click here to learn how.

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May 3rd “Blogging for Your Business Class” in Longmont

THIS CLASS HAS ALREADY BEEN HELD.

I’ll be teaching a class called Blogging for Your Business at the Longmont Public Library as part of their Small Business Support Series. The class will be held on May 3, 2011 from 6:30 – 8:00 PM. These classes are completely FREE to anyone who would like to attend!

Here’s what we’ll be talking about in the workshop:

  • What is a blog?
  • Why search engines love blogs and how your business will benefit from having one
  • Examples of great small business blogs that are doing blogging the right way
  • What blogging tool to use for your business blog – and why it’s important to choose the RIGHT tool right from the beginning
  • HOW, WHEN and WHAT to post on your new business blog to get the maximum marketing benefit

We’re probably going to get a pretty full house on the night of this class, so I’d recommend you get there a little early to get a good seat.

The Longmont Library is at 409 4th Avenue in Longmont. Please email Gillian Lally at gillian@lally.info if you have any questions about this class. Hope to see all you Colorado local folks there!

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Content Extravaganza for the Colorado Blogettes, Part Two!

The Colorado Blogettes, a women’s blogging group, will be meeting again this Thursday night, March 10, at Boulder Digital Arts from 6:30 – 8:30 PM. This meeting will be the second part of our Content Extravaganza! 🙂 The evening will start with a continuation of our fabulous discussion about different aspects of content writing and publishing. Then we’ll be doing a blog post brainstorming exercise with a few brave volunteers.

Admission is $5 at the door. If you live in Colorado and you’d like to attend, please email me directly to RSVP.

Boulder Digital Arts is located at 1600 Range Street, on the corner of Arapahoe and Range Street in Boulder.

If you’d like to get announcements about Blogettes events in your inbox (as well as blogging tips from me) please sign up here.

Hope to see you there!

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Content Extravaganza for the Colorado Blogettes!

The Colorado Blogettes, a women’s blogging group, will be meeting again this Thursday night, Feb 10, at Boulder Digital Arts from 6:30 – 8:30 PM. This meeting will be our Content Extravaganza! 🙂 The evening will start with a few presentations from different Blogettes members about different aspects of content writing and publishing. Then we’ll be doing a blog post brainstorming exercise with a few brave volunteers.

Admission is $5 at the door. If you live in Colorado and you’d like to attend, please email me directly to RSVP.

Boulder Digital Arts is located at 1600 Range Street, on the corner of Arapahoe and Range Street in Boulder.

If you’d like to get announcements about Blogettes events in your inbox (as well as blogging tips from me) please sign up here.

Hope to see you there!

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January Colorado Blogettes Meeting – Finding and Using Images

Smiley Snowman

Our next Colorado Blogettes meeting will be Thursday, January 13, 2011 from 6:00 – 8:30 PM at Boulder Digital Arts.

We’ll be having a discussion about images, including thoughts on:

  1. What kind of images to use, and how often to use them in your posts
  2. Where to find great, affordable images for your posts and pages
  3. What plugins and tools to use for featuring images on your blog
  4. Making use of photo-sharing sites like Flickr to find fabulous photos
  5. How to make sure you’re following the rules for image usage (what to do and what NOT to do to keep yourself out of trouble)

Important note – We will NOT be discussing specifics about how to upload photos in the various blogging tools. If you have questions on that, please feel to arrive 15 minutes early and I’ll try to help.

Colorado Blogettes, January Meeting
Where: Boulder Digital Arts, 1600 Range Street, Suite 100, Boulder, CO, 80301
When: Thursday, January 13, 6:00 – 8:30 PM
Cost: $5 at the door
SIGN UP! If you’d like to attend, please email me at beth@bloggingwithbeth.com and let me know you’ll be there.

If you’re a woman blogger in Colorado and you’d like to join our group, sign up here.

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Blogging and Social Media Classes in January

Ready to start blogging, Tweeting or Facebooking in 2011? I’m super excited to be teaching two classes during the first week of January. As it turns out, these classes go really well together.

On Tuesday, January 4th, I’ll be at the Longmont Public Library as part of their Small Business Support Series. The class will focus on Facebook and Twitter, and we’ll talk about how using social media tools can help your business. The class is FREE!

Name of Class: Social Media for Small Businesses
Where: Longmont Public Library, 409 4th Avenue, Longmont, CO 80501
Date: Tuesday, January 4th, 2011
Time: 6:30 PM – 8:00 PM
Cost: FREE!
Registration information: Seating is first come, first served – I’d advise you to get there around 6:00 PM if you can.

Then on Thursday, January 6th, I’ll be at Boulder Digital Arts, teaching my popular Basics of Blogging course. This is the course that launched a thousand blogs! Okay, maybe not 1,000 exactly, but quite a few! 🙂  I’ve been teaching this Basics course for about three years, and it’s a fun and engaging class for blogging beginners. Boulder Digital Arts also features an amazing training room, so you’ll be super-comfortable as you learn in style.

Name of Class: Basics of Blogging
Where: Boulder Digital Arts, 1600 Range Street, Suite 100, Boulder, CO, 80301
Date: Thursday, January 6th, 2011
Time: 6:00 PM – 9:00 PM
Cost:
BDA Member Cost: Early registration discount $59.00 (before Saturday, January 01, 2011). Regular price $69.00.
Non Member Cost: Early registration discount $79.00 (before Saturday, January 01, 2011). Regular price $89.00.
Registration information: Click here to register online!

Please email me if you have any questions about either of these classes! I’d love to see you there!

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Free WordPress Class in November

I’m giving a FREE workshop in November as part of the Longmont Public Library Small Business Support Series. It’s called “WordPress – Quick and Easy Websites”, and here are the details:

What: WordPress – Quick and Easy Websites

When: Tuesday, November 2, 2010

Time: 6:30 PM – 8:00 PM

Where: Longmont Public Library Meeting Rooms, 409 4th Ave, Longmont, CO 80501

Description: An introduction to self-hosted WordPress and how you can use it to create an easy-to-use website or blog. We’ll cover the benefits of using WordPress, how to get started, how to find themes (templates) and what plugins you can use to expand the functionality of your site.

Cost: FREE! To register, call Gillian Lally at 303-359-1295 or email Judith Anderson.

This class is likely to fill up, so please RSVP early if you’d like to attend!

If you’d like to pass this message on, please click on the buttons below to Retweet, Like on Facebook, or share using other social media outlets. Thanks!

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Basics of Blogging Class

Basics of Blogging ClassI’ll be teaching an introductory class on blogging this week at Boulder Digital Arts in Boulder, Colorado! I’m delighted to announce that I recently joined the BDA instruction team, and this class will be my first one with them.

Here are the details:

What: Basics of Blogging Class

When: Thursday, September 2, 2010

Where: Boulder Digital Arts, Arapahoe Studio, 1600 Range Street, Suite 100, Boulder

Cost: BDA Members: $69.00, Non Members: $89.00

Here’s what we will cover:

  • What is a blog?
  • What blogging is (and isn’t) and why it’s a GREAT marketing tool for any business
  • The parts of of a blog post and why they’re important
  • How to find blogs you’ll like to read
  • How to use RSS feeds to make reading blogs and other sites easy
  • How to get started with building your own blog, including recommendations for what blogging tool you should use
  • What commenting is, why it’s important for getting involved in the blog world, and how to develop a commenting strategy

Who should take this class: If you’re interested in blogging and what like to learn more about the world of blogs, or if you’ve recently started a blog but you’d like to know more, this is a great class for you. It is a lecture-style class, but you can bring your laptop with you into the classroom if you’d like to follow along with what I’ll be doing.

Registration: Sign up for this class directly with Boulder Digital Arts.

Questions? Contact me here.

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