May 3rd “Blogging for Your Business Class” in Longmont

THIS CLASS HAS ALREADY BEEN HELD.

I’ll be teaching a class called Blogging for Your Business at the Longmont Public Library as part of their Small Business Support Series. The class will be held on May 3, 2011 from 6:30 – 8:00 PM. These classes are completely FREE to anyone who would like to attend!

Here’s what we’ll be talking about in the workshop:

  • What is a blog?
  • Why search engines love blogs and how your business will benefit from having one
  • Examples of great small business blogs that are doing blogging the right way
  • What blogging tool to use for your business blog – and why it’s important to choose the RIGHT tool right from the beginning
  • HOW, WHEN and WHAT to post on your new business blog to get the maximum marketing benefit

We’re probably going to get a pretty full house on the night of this class, so I’d recommend you get there a little early to get a good seat.

The Longmont Library is at 409 4th Avenue in Longmont. Please email Gillian Lally at gillian@lally.info if you have any questions about this class. Hope to see all you Colorado local folks there!

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Blogging and Social Media Classes in January

Ready to start blogging, Tweeting or Facebooking in 2011? I’m super excited to be teaching two classes during the first week of January. As it turns out, these classes go really well together.

On Tuesday, January 4th, I’ll be at the Longmont Public Library as part of their Small Business Support Series. The class will focus on Facebook and Twitter, and we’ll talk about how using social media tools can help your business. The class is FREE!

Name of Class: Social Media for Small Businesses
Where: Longmont Public Library, 409 4th Avenue, Longmont, CO 80501
Date: Tuesday, January 4th, 2011
Time: 6:30 PM – 8:00 PM
Cost: FREE!
Registration information: Seating is first come, first served – I’d advise you to get there around 6:00 PM if you can.

Then on Thursday, January 6th, I’ll be at Boulder Digital Arts, teaching my popular Basics of Blogging course. This is the course that launched a thousand blogs! Okay, maybe not 1,000 exactly, but quite a few! :)  I’ve been teaching this Basics course for about three years, and it’s a fun and engaging class for blogging beginners. Boulder Digital Arts also features an amazing training room, so you’ll be super-comfortable as you learn in style.

Name of Class: Basics of Blogging
Where: Boulder Digital Arts, 1600 Range Street, Suite 100, Boulder, CO, 80301
Date: Thursday, January 6th, 2011
Time: 6:00 PM – 9:00 PM
Cost:
BDA Member Cost: Early registration discount $59.00 (before Saturday, January 01, 2011). Regular price $69.00.
Non Member Cost: Early registration discount $79.00 (before Saturday, January 01, 2011). Regular price $89.00.
Registration information: Click here to register online!

Please email me if you have any questions about either of these classes! I’d love to see you there!

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Want to Learn How to Write Sales Pages?

I know many of you out there are business owners as well as bloggers, and many of you may be trying to sell an online product from your website or blog. If that’s the case for you, then you may have already bumped up against one of the biggest struggles in the online marketing world – writing the dreaded sales letter. Most of us have seen those cheesy, seventeen-page letters filled with yellow highlighter and over-hyped headlines. You may be sitting there (just like I was a few months ago) wondering if maybe that was truly the only way to write a sales letter for a web audience – to be a cheesy used car salesman. And you may be sitting there thinking that maybe all that cheese really is the only way to have your sales page convert into actual SALES. Because heck, that’s what we all want, right?

Well, fret not, dear readers – Dave Navarro has come to our rescue, just in the nick of time. He’s created a fabulous hour-long (!) video that describes how to create a sales letter that won’t keep you up at night wondering if you’re actually a slimeball. Your sales letter will be one you’ll be proud to send to your readers (and your mailing list). And this sales letter that Dave will help you create will actually CONVERT into sales of whatever product you’re looking to sell.

Dave’s video (which apparently will only be up on his site for a short time) also includes a full transcript, the audio-only version of the training, a supporting workbook in PDF format, and more. Check out the whole shebang here. If you’ve been struggling with sales letters, Dave’s approach is  going to change your way of looking at online marketing – and it’s going to make the whole “sales” thing a lot more fun. Enjoy!

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Where’s Beth on the Web this Week

"Lenny and the Squigtones"-1979 LP cover
Image via Wikipedia

In the last two weeks, I had two cool opportunities to hang out in places outside my own blog. Fun!  Here’s where you can find me –

I was asked to do a tech segment on a brand-new radio show called Boomer Alley. This new show is the brainchild of Marc Sotkin, the award-winning Executive producer and writer of Golden Girls and Laverne and Shirley. The show is aimed at – surprise! – Baby Boomers, and it addresses issues that are important for folks of that generation. Because many of my clients are Boomers and I had never been on a radio show (sweet!!) I was more than game to be on the show. With the help of producer Sharon Glassman, we did a cool segment on a WordPress plugin that helps bloggers be gutsy with their writing and publishing

Listen to the whole show (which is fantastic, by the way) – by clicking here. and pressing the “play” icon on their little audio player. My tech segment is at the very end, around the 38 minute mark.

The WordPress plugin that I refer to on the show is called Zemanta, and it can really help you beef up the content in your posts. You write the posts, and the Zemanta makes recommendations for links, images and videos you can add to make your post more interesting. For example, in this post, Zemanta suggested the links to Golden Girls and Laverne and Shirley, above, and it also went and found that totally awesome picture and Lenny and Sqiuggy, which I added in one click. It even added the attribute!  I’m in love with Zemanta – download the WordPress plugin here, or I understand they’ve got some sort of Firefox browser tool, too, which means you can likely use it with other blogging tools! I haven’t tried that out, though, so if you try it and it works for you – let me know here in the comments!

Also – I did  a guest post for a colleague of mine, Eliana Berlfein, who is a website designer. The post is called “Top Six Reasons Every Business Should Blog“. If you’re running a business and you’re on the fence, this is an important post for you to read!

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