I know many of you out there are business owners as well as bloggers, and many of you may be trying to sell an online product from your website or blog. If that’s the case for you, then you may have already bumped up against one of the biggest struggles in the online marketing world – writing the dreaded sales letter. Most of us have seen those cheesy, seventeen-page letters filled with yellow highlighter and over-hyped headlines. You may be sitting there (just like I was a few months ago) wondering if maybe that was truly the only way to write a sales letter for a web audience – to be a cheesy used car salesman. And you may be sitting there thinking that maybe all that cheese really is the only way to have your sales page convert into actual SALES. Because heck, that’s what we all want, right?
Well, fret not, dear readers – Dave Navarro has come to our rescue, just in the nick of time. He’s created a fabulous hour-long (!) video that describes how to create a sales letter that won’t keep you up at night wondering if you’re actually a slimeball. Your sales letter will be one you’ll be proud to send to your readers (and your mailing list). And this sales letter that Dave will help you create will actually CONVERT into sales of whatever product you’re looking to sell.
Dave’s video (which apparently will only be up on his site for a short time) also includes a full transcript, the audio-only version of the training, a supporting workbook in PDF format, and more. Check out the whole shebang here. If you’ve been struggling with sales letters, Dave’s approach is going to change your way of looking at online marketing – and it’s going to make the whole “sales” thing a lot more fun. Enjoy!
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In the last two weeks, I had two cool opportunities to hang out in places outside my own blog. Fun! Here’s where you can find me -
I was asked to do a tech segment on a brand-new radio show called Boomer Alley. This new show is the brainchild of Marc Sotkin, the award-winning Executive producer and writer of Golden Girls and Laverne and Shirley. The show is aimed at – surprise! – Baby Boomers, and it addresses issues that are important for folks of that generation. Because many of my clients are Boomers and I had never been on a radio show (sweet!!) I was more than game to be on the show. With the help of producer Sharon Glassman, we did a cool segment on a Wordpress plugin that helps bloggers be gutsy with their writing and publishing
Listen to the whole show (which is fantastic, by the way) – by clicking here. and pressing the “play” icon on their little audio player. My tech segment is at the very end, around the 38 minute mark.
The Wordpress plugin that I refer to on the show is called Zemanta, and it can really help you beef up the content in your posts. You write the posts, and the Zemanta makes recommendations for links, images and videos you can add to make your post more interesting. For example, in this post, Zemanta suggested the links to Golden Girls and Laverne and Shirley, above, and it also went and found that totally awesome picture and Lenny and Sqiuggy, which I added in one click. It even added the attribute! I’m in love with Zemanta – download the Wordpress plugin here, or I understand they’ve got some sort of Firefox browser tool, too, which means you can likely use it with other blogging tools! I haven’t tried that out, though, so if you try it and it works for you – let me know here in the comments!
Also – I did a guest post for a colleague of mine, Eliana Berlfein, who is a website designer. The post is called “Top Six Reasons Every Business Should Blog“. If you’re running a business and you’re on the fence, this is an important post for you to read!
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