Turning Your Blog Into a Book

Authors and would-be authors, take note – it is absolutely possible to turn your blog into a b0ok and get publishers to buy it.

I work with a lot of authors in my coaching business, and one of the biggest questions I get asked is "Am I going to get in trouble with a potential publisher if a lot of the material in my book has already been published on my blog?"  I used to a give a tentative "no" answer, with some caveats and disclaimers.  Then
it moved to a slightly-less-tentative "no".  I told people that smart publishers are figuring out that authors who have developed big fan bases by blogging turn out to be GREAT authors – and their books really sell. 

Now I tell my authors to blog away with no hesitation whatsover, and that blogging can help them build exactly the kind of big reader base that many publishers are looking for these days.  I can cite many, many examples of books that have recently published that are comprised almost entirely of re-mixed and re-edited material that had already being published on a blog. 

Cases in point:

Gluten-Free Girl: How I Found the Food That Loves Me Back…And How You Can Too
by Shauna James Ahern (who blogs at Gluten-Free Girl)

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
by David Meerman Scott (who blogs at Web Ink Now)

Stuff White People Like: A Definitive Guide to the Unique Taste of Millions
by Christian Lander (who 
blogs at Stuff White People Like)

All three of those books are made up of previously-published blog material, and they are all terrific reads.  And for those of you concerned about the size of your possible advance – take note that Christian Lander actually received a $300,000+ book deal for his book, which is one of the largest deals ever for a previously unpublished author.Cover

And in case there's still any doubt in your mind, notice that Heather Armstrong, author of the wildly popular blog Dooce, just announced that her new book (again, comprised almost entirely of edited material from her blog), It Sucked and Then I Cried: How I Had a Baby, a Breakdown, and a Much Needed Margarita
is available for pre-order.  It is currently #1 in Amazon's "Motherhood" category, #4 in "Family Relationships" and #221 overall – it's that's just in PRE-ORDER.

Authors, you can blog your heart out and then find a perfect publisher for your blog-book.  Stop hesitating now and start blogging!

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