How a Tomato Changed My Life

For months, I had struggled with getting stuff done. I tried task lists, different systems for organizing my inbox, playing soothing music while I worked, and reading various books on productivity.

But the to-do list kept getting bigger and my desire to complete anything on the list kept getting smaller.

Then I discovered a little productivity tool that changed my life. It’s a little timer in the shape of a tomato.

I originally heard about working with the tomato timer by reading a post on the awesome travel blog Married with Luggage, written by Betsy and Warren Talbot. The post is called On Kitchen Timers, Writing, and Discipline. In her post, Betsy talks about how she started using a simple productivity solution called the Pomodoro Technique, and how this simple idea was helping her stay focused on her writing.

After doing a little reading on what this Pomodoro business was all about, I was curious to try it. Here are the basics:

1. Get yourself a kitchen timer. The man who originally coined the term “Pomodoro Technique” used a cool timer shaped like a tomato (thus the name – “Pomodoro” is the Italian word for tomato.) You can use any ordinary kitchen timer.

2. Pick one task on your to-do list. Best items to pick are the ones you’ve been putting off for a while.

3. Set the timer for 25 minutes.

4. Work on the task – and ONLY that task – until the timer goes off. If the phone rings, ignore it. If your cell phone dings with a new text message, don’t deviate from your work. Work until the timer goes off, no exceptions.

5. When the timer dings, take a short break (about 5 minutes) to do something else. Dance around the room, grab a drink, read a quick article.

6. After you complete four Pomodoros, take a longer break.

That’s it! The Pomodoro technique is a no-excuses way to plow through your to-do list and get a ton of work done. There’s something freeing about knowing that you only need to focus on the task at hand for 25 minutes. We can do anything for 25 minutes, right?

I’ve used this technique for:

  • Household chores
  • Writing blog posts
  • Processing my inbox
  • Internet research
  • Limiting (and maximizing) my social media time
  • Paying bills
  • Brainstorming of all kinds (guest blog post ideas, new products, presentations)

Apparently there’s a lot more to the technique if you really want to dive into it further. You can check out the Pomodoro technique website for more information. If you’d like to buy an adorable timer shaped like a tomato, you can get one from Amazon.

If you’re having trouble getting things done, and find yourself distracted by all the bells, whistles, ringing and alerts of our technological world, try a little tomato timer. It might just change your life.

Update: Don’t forget to check out the description of Betsy and Warren’s upcoming book, Dream.Save.Do! And thanks to Betsy for giving us a link to a cool online Pomodoro timer (see her comment below for link!)

This post is part of the October Word Carnival on productivity. Check it out for more great advice on being productive!

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My Guest Post at Problogger!

I’m absolutely delighted to announce that my first Problogger guest post, 7 Reasons No One Reads Your Blog (Except Maybe Your Mom) was published this morning.

Progblogger.net is one of the biggest blogs in my niche, so this is HUGE! I’m over the moon.

Want to show your support? Here’s what you can do:

1. Please comment on the post. Thoughtful commentary and exuberant enthusiasm are both welcome.

2. If you’re on Twitter, please retweet this post for me. Remember, you can follow me at @bethjhayden.

Thanks so much, everyone!

Beth

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Why WordPress?

Recently I needed to create a document for a client that she could take to her organization’s board of directors, to sell them on the idea of using WordPress. The board members had never heard of WordPress and weren’t sold on the idea of moving the organization’s outdated, HTML-based site over to a WordPress platform.

I got done with the document and sent it, but then it occurred to me that there may be other folks in need of a “Why WordPress?” document for their supervisors or boards. So I’ve decided to give it to you!

I’ve put the text of the document here, but if you’d like a printer-friendly PDF to print out and give to your boss (or any other WordPress skeptic you’re trying to convince) you can get that here:

Why WordPress? (PDF Format)

Here’s the text of the document.


Why WordPress?

Are you considering creating a website in WordPress, or moving your current HTML site to a WordPress platform? If so, you may be wondering – what the heck is WordPress? Why is everyone talking about it? What’s the big deal? This document was created to give you some of the benefits of WordPress, and explain why the whole world seems to have gone WordPress crazy!

WordPress is an open-source content management platform that was initially developed in 2003 as a blogging tool. WordPress has grown and expanded over the last eight years, and has become the world’s most popular content management system. It is used for blogging as well as for both personal and business websites.1,

Because WordPress is open source, the software itself is completely free. Anyone who wants to use WordPress needs to buy hosting for their site, usually at less than $100 per year.

Here are the advantages of using WordPress:

1. WordPress allows site owners to have complete control over the content of their sites WITHOUT having to know HTML. It is an easy-to-use application that allows you to publish pages and blog posts, edit previous pages, upload images, embed videos and keep your site updated – all without knowing a lick of HTML. If you can use Microsoft Word, you can learn to use WordPress!

2. The fact that your site can be managed without knowing HTML or PHP eliminates the need to pay a webmaster or web developer every time you want to make a change to your site or publish new content. This can result in HUGE long-term savings over the life of your site.

3. WordPress works beautifully with search engines. WordPress software is beautifully optimized for the search engines, which means that your web pages get found more quickly and come up in searches more often. And because it’s easy to publish new content, you’ll be much more likely to update your site on a regular basis, which is the BEST thing you can do to be found regularly by Google. Some of my clients have published content on their WordPress sites that is indexed and found by Google by the same afternoon.

4. The WordPress platform comes with an entire library of plugins, which are powerful tools that work in conjunction with WordPress. Some common plugins can do things like:

  • Help you better optimize your site for the keywords you want to be found for
  • Link your site with Google Analytics, so you can easily track traffic to your site
  • Add Twitter and Facebook “Like” buttons to your pages, so your readers can easily share your content on social media sites.
  • And more! There are currently over 15,000 plugins in the WordPress plugin directory.

5. The WordPress platform will allow your site to grow with you. WordPress is a fast, powerful publishing platform that allows your site to grow and expand as your organization does. You won’t need to switch platforms in two years because you’ve outgrown your web tool – WordPress will allow you to grow as fast and as big as you want, and it will be your partner in web publishing!

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Google Analytics for Therapist and Coaches

Remember when I mentioned a few weeks back that Tamara Suttle and I have partnered up, and we’re currently teaching courses for therapists and coaches about marketing your businesses online? Well, we’ve got a new course now -  It’s called “Five Ways to Use Google Analytics (for FREE) to Track the Traffic to Your Website”. We’re going to go over everything you need to know to install Google Analytics on your site and then interpret the great data that the tool gathers for you.

Are you thinking, “I’d like to take that, but I’m not a therapist or coach?” Keep in mind that the term “coaches” can mean not only life coaches, but business coaches, tech coaches, writing coaches and other consultants who work one-on-one with clients to make their lives and businesses better.

Our class is set for August 16th at 6:00 PM Mountain, 7:00 PM Central, 8:00 PM Eastern.

Click here for details and registration/payment info.

Email me directly if you have any questions! I’m at beth@bloggingwithbeth.com

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Using Facebook for Business

I’m halfway through HubSpot’s latest ebook, “How to Use Facebook for Business: An Introductory Guide” and I can’t put it down. HubSpot has a solid reputation for providing useful, current content on content marketing and social media through their webinars and guides, and this book is no exception. You can click here to download your copy of this incredibly useful Facebook e-book.

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Using Content to Build Your Business

I’m a big fan of Duct Tape Marketing, a terrific marketing blog. John Jantsch, the Duct Tape blogger, also has two books that are fantastic if you’re looking for actionable marketing advice that REALLY works. This morning John’s got an article about how to look at content building in your business as a crucial strategy.

If you’re looking for content ideas, check out this cool diagram from the folks at Eloqua and JESS3 that John includes at the end of his post -  it gives you a ton of ideas for types of content to create! Pay special attention to the colored dots next to each item – they let you know what tools you can use to publish that content (your blog, Facebook, Twitter, etc.)! This should keep you busy this summer!

(double click on this image to see detail)

The Content Grid

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Free Webinar for Therapists and Coaches

Therapists and Coaches – Learn how to develop an online marketing plan for your private practice in a powerful 60-minute FREE webinar with blogging and social media coach Beth Hayden and therapist Tamara Suttle, M.Ed., LPC. Our webinar is called How to Develop an Online Marketing Plan for Your Private Practice.

Here’s what you’ll learn:

  • How marketing is different than it was 15 years ago – and how your efforts as a therapist or coach have changed, too
  • Why you can no longer count on the Yellow Pages to get you clients
  • Why online marketing is important even if you get most of your clients from referrals
  • How to do an assessment of your current online marketing strategy to see what’s working and what’s not
  • How to put together a practical, do-able online marketing plan for the next 12 months

Webinar details:
Date: Wednesday, June 29th
Time: 6:00 PM Mountain
Duration: One hour

Sound good? Sign up here.

Can’t join us live? That’s okay! We’ll distribute a recording after the class. But you will need to be signed up to get the recording, so make sure to register here.

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Introducing Tamara Suttle and the Private Practice Online Survival Guide

In 2006, when I first started Blogging with Beth, I was primarily teaching small, in-person group classes. I had a signature class called “Basics of Blogging,” and I traveled throughout the Denver metro area presenting this course to small businesses and other folks who were interested in blogging.

In the spring of 2008, I got an email from a therapist named Tamara Suttle. She introduced herself and told me that she ran a business called Private Practice from the Inside Out. In that business, her specialty is teaching therapists and coaches powerful networking and marketing skills, so they could grow their practices.

Tamara asked me if I would be willing to travel to Castle Rock (about 2 hours south of Boulder, where my office is) to teach my Basics of Blogging class. She offered to fill the class with therapists and coaches from her network.

I was impressed with Tamara’s gumption and initiative, and she seemed great in our email exchanges, so I agreed.  We worked out all the details over email.

On the morning on the class, everything seemed to go wrong. The room I had rented for the course was locked up tight, so I was frantically running around and making harried phone calls when Tamara walked up and introduced herself.

Tamara’s sweet and totally laid-back personality put me completely at ease, and I liked her immediately. Even though I was running around all haggard and crazy, she kept calm and even managed to get me to laugh about the situation. We eventually found the key to the room and we got the class started.

It was a great workshop – Tamara and her merry band of therapists asked interesting questions and made it really fun to teach. I left feeling good about what we had accomplished, and feel like I had potentially converted some of the students over to the content management/blog site web strategy that I preach. A good day.

Within a few months, Tamara became a Blogging with Beth client. We worked together to build her first WordPress site, AllThingsPrivatePractice.com, which she has worked very hard to build into a thriving online community for therapists and coaches.

After that, we moved her regular private practice website, previously built in HTML, over to WordPress. Tamara wanted to make that change because she had fallen in love with WordPress from working on her other business site, and it was driving her nuts to have her therapy site in HTML, which she couldn’t easily edit or add to.

And while we worked together to build these sites, Tamara become a star student. She continued to ask great questions, soak up new internet marketing techniques, and add new technology tools to her websites. I really enjoyed working with her. And somewhere along the line, she also became a friend! We were having so much fun!

Tamara also started sending me a lot of referrals, and since most of the people in her professional network are therapists and coaches, I started carving out a little niche for myself in my business– I developed a specialty in building websites and blogs for people in private practice. I also taught them about using social media, email marketing and other online marketing tools to grow their practices. And I love working with those folks!

Last December, I had a fabulous idea. I recognized a major need that wasn’t being filled – therapist and coaches need solid, easy-to-digest, not-scary information about marketing their practices online. And I approached Tamara about partnering with me to provide this information to that audience on a BIG way.

It was a natural fit – my technical expertise with Tamara’s deep knowledge of what therapists and coaches need and want in order to build their practices. And because we are such good friends, we would have a BALL building it! What a fabulous plan!

We’ve been working hard behind the scenes on our new project, The Private Practice Online Survival Guide, for months. And I can’t wait to reveal the whole thing to you on June 29th.  In the meantime, you can download a whole bunch of free pre-launch content, including the Private Practice Online Survival Guide Manifesto, on our website. We can’t wait to show you what we’ve been working on!

Download your Survival Guide Manifesto and a fabulous case study interview with Tamara Suttle here!

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How to Add a Photo to Your Sidebar

Let’s say you’ve got a brand new (and totally awesome) headshot photo, and you’d like to add it to the top of your WordPres site sidebar. This is one of those WordPress tasks that looks like it should be a piece of cake, but is more complicated than it needs to be.

The Blogging with Beth WordPress Genius, Michelle Panulla, has created a cool video that shows you exactly how to add a photo to your sidebar with having to know HTML. You can view that video here.

This video is a freebie for you – it’s on us! This summer, we’ll continue to release new videos as part of our growing product store. We’ll feature in-depth programs on things like Twitter marketing, and also publish smaller videos about topics like connecting your blog with your Facebook account. If you’re not on our mailing list, make sure you get signed up today so you’ll know when we have added new video tutorials to our product area! Sign up for our mailing list here and get access to the Blogging with Beth library FREE!

Do you have videos you’d like us to create? Write me at beth@bloggingwithbeth.com and let me know what your requests are!

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How to Master Email Marketing in 30 Days

Email KeyboardWant to know the marketing technique that has made the biggest difference in my business over the last three years?

It’s not Facebook. It’s not Twitter. It’s not in-person networking or focusing on getting more referrals from current clients. Those are all great marketing techniques, and they can work wonders when used consistently.

But the marketing tool that has changed my business – and my life – is email marketing.

When I started paying attention to growing my mailing list and nurturing that list by sending out great content every month, that’s when my business began to really explode. Now I am booked solid every month, and I’m changing my business model to include group coaching programs so I can teach groups of people instead of only focusing on one-on-one coaching.

My business has grown and grown and GROWN over the last year, and now it’s expanded so much that I have to figure out ways of working smarter to be able to teach more people. That’s really, really cool.

I’m using email marketing, and it’s working.

Now I want to share my knowledge with you. I’m passionate about teaching business owners how to grow their business using technology, and I know that email marketing is one of the best online marketing tools out there.

So in the spirit of sharing everything I know about email marketing – from the beginning steps to really advanced techniques – I’m doing a special email marketing course in June, and it’s going to be awesome.

The course lessons will all be on a private class blog, and you will NOT need to be online or on the phone on certain days or specific times. You’ll complete the lessons at your own pace.

Want to hear more? Click here to get all the details. I hope you join us – this class is going to be amazing, and it will help you become an email marketing ninja in 30 days. Click here to learn how.

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