I’m halfway through HubSpot’s latest ebook, “How to Use Facebook for Business: An Introductory Guide” and I can’t put it down. HubSpot has a solid reputation for providing useful, current content on content marketing and social media through their webinars and guides, and this book is no exception. You can click here to download your copy of this incredibly useful Facebook e-book.
Using Content to Build Your Business
I’m a big fan of Duct Tape Marketing, a terrific marketing blog. John Jantsch, the Duct Tape blogger, also has two books that are fantastic if you’re looking for actionable marketing advice that REALLY works. This morning John’s got an article about how to look at content building in your business as a crucial strategy.
If you’re looking for content ideas, check out this cool diagram from the folks at Eloqua and JESS3 that John includes at the end of his post - it gives you a ton of ideas for types of content to create! Pay special attention to the colored dots next to each item – they let you know what tools you can use to publish that content (your blog, Facebook, Twitter, etc.)! This should keep you busy this summer!
(double click on this image to see detail)
You'll love my newsletter! Sign up here to get the newsletter of blogging tips
PLUS access to the super-awesome Blogging with Beth library.
Free Webinar for Therapists and Coaches
Therapists and Coaches – Learn how to develop an online marketing plan for your private practice in a powerful 60-minute FREE webinar with blogging and social media coach Beth Hayden and therapist Tamara Suttle, M.Ed., LPC. Our webinar is called How to Develop an Online Marketing Plan for Your Private Practice.
Here’s what you’ll learn:
- How marketing is different than it was 15 years ago – and how your efforts as a therapist or coach have changed, too
- Why you can no longer count on the Yellow Pages to get you clients
- Why online marketing is important even if you get most of your clients from referrals
- How to do an assessment of your current online marketing strategy to see what’s working and what’s not
- How to put together a practical, do-able online marketing plan for the next 12 months
Webinar details:
Date: Wednesday, June 29th
Time: 6:00 PM Mountain
Duration: One hour
Sound good? Sign up here.
Can’t join us live? That’s okay! We’ll distribute a recording after the class. But you will need to be signed up to get the recording, so make sure to register here.
You'll love my newsletter! Sign up here to get the newsletter of blogging tips
PLUS access to the super-awesome Blogging with Beth library.
Introducing Tamara Suttle and the Private Practice Online Survival Guide
In 2006, when I first started Blogging with Beth, I was primarily teaching small, in-person group classes. I had a signature class called “Basics of Blogging,” and I traveled throughout the Denver metro area presenting this course to small businesses and other folks who were interested in blogging.
In the spring of 2008, I got an email from a therapist named Tamara Suttle. She introduced herself and told me that she ran a business called Private Practice from the Inside Out. In that business, her specialty is teaching therapists and coaches powerful networking and marketing skills, so they could grow their practices.
Tamara asked me if I would be willing to travel to Castle Rock (about 2 hours south of Boulder, where my office is) to teach my Basics of Blogging class. She offered to fill the class with therapists and coaches from her network.
I was impressed with Tamara’s gumption and initiative, and she seemed great in our email exchanges, so I agreed. We worked out all the details over email.
On the morning on the class, everything seemed to go wrong. The room I had rented for the course was locked up tight, so I was frantically running around and making harried phone calls when Tamara walked up and introduced herself.
Tamara’s sweet and totally laid-back personality put me completely at ease, and I liked her immediately. Even though I was running around all haggard and crazy, she kept calm and even managed to get me to laugh about the situation. We eventually found the key to the room and we got the class started.
It was a great workshop – Tamara and her merry band of therapists asked interesting questions and made it really fun to teach. I left feeling good about what we had accomplished, and feel like I had potentially converted some of the students over to the content management/blog site web strategy that I preach. A good day.
Within a few months, Tamara became a Blogging with Beth client. We worked together to build her first WordPress site, AllThingsPrivatePractice.com, which she has worked very hard to build into a thriving online community for therapists and coaches.
After that, we moved her regular private practice website, previously built in HTML, over to WordPress. Tamara wanted to make that change because she had fallen in love with WordPress from working on her other business site, and it was driving her nuts to have her therapy site in HTML, which she couldn’t easily edit or add to.
And while we worked together to build these sites, Tamara become a star student. She continued to ask great questions, soak up new internet marketing techniques, and add new technology tools to her websites. I really enjoyed working with her. And somewhere along the line, she also became a friend! We were having so much fun!
Tamara also started sending me a lot of referrals, and since most of the people in her professional network are therapists and coaches, I started carving out a little niche for myself in my business– I developed a specialty in building websites and blogs for people in private practice. I also taught them about using social media, email marketing and other online marketing tools to grow their practices. And I love working with those folks!
Last December, I had a fabulous idea. I recognized a major need that wasn’t being filled – therapist and coaches need solid, easy-to-digest, not-scary information about marketing their practices online. And I approached Tamara about partnering with me to provide this information to that audience on a BIG way.
It was a natural fit – my technical expertise with Tamara’s deep knowledge of what therapists and coaches need and want in order to build their practices. And because we are such good friends, we would have a BALL building it! What a fabulous plan!
We’ve been working hard behind the scenes on our new project, The Private Practice Online Survival Guide, for months. And I can’t wait to reveal the whole thing to you on June 29th. In the meantime, you can download a whole bunch of free pre-launch content, including the Private Practice Online Survival Guide Manifesto, on our website. We can’t wait to show you what we’ve been working on!
Download your Survival Guide Manifesto and a fabulous case study interview with Tamara Suttle here!
You'll love my newsletter! Sign up here to get the newsletter of blogging tips
PLUS access to the super-awesome Blogging with Beth library.
How to Add a Photo to Your Sidebar
Let’s say you’ve got a brand new (and totally awesome) headshot photo, and you’d like to add it to the top of your WordPres site sidebar. This is one of those WordPress tasks that looks like it should be a piece of cake, but is more complicated than it needs to be.
The Blogging with Beth WordPress Genius, Michelle Panulla, has created a cool video that shows you exactly how to add a photo to your sidebar with having to know HTML. You can view that video here.
This video is a freebie for you – it’s on us! This summer, we’ll continue to release new videos as part of our growing product store. We’ll feature in-depth programs on things like Twitter marketing, and also publish smaller videos about topics like connecting your blog with your Facebook account. If you’re not on our mailing list, make sure you get signed up today so you’ll know when we have added new video tutorials to our product area! Sign up for our mailing list here and get access to the Blogging with Beth library FREE!
Do you have videos you’d like us to create? Write me at beth@bloggingwithbeth.com and let me know what your requests are!
You'll love my newsletter! Sign up here to get the newsletter of blogging tips
PLUS access to the super-awesome Blogging with Beth library.
How to Master Email Marketing in 30 Days
Want to know the marketing technique that has made the biggest difference in my business over the last three years?
It’s not Facebook. It’s not Twitter. It’s not in-person networking or focusing on getting more referrals from current clients. Those are all great marketing techniques, and they can work wonders when used consistently.
But the marketing tool that has changed my business – and my life – is email marketing.
When I started paying attention to growing my mailing list and nurturing that list by sending out great content every month, that’s when my business began to really explode. Now I am booked solid every month, and I’m changing my business model to include group coaching programs so I can teach groups of people instead of only focusing on one-on-one coaching.
My business has grown and grown and GROWN over the last year, and now it’s expanded so much that I have to figure out ways of working smarter to be able to teach more people. That’s really, really cool.
I’m using email marketing, and it’s working.
Now I want to share my knowledge with you. I’m passionate about teaching business owners how to grow their business using technology, and I know that email marketing is one of the best online marketing tools out there.
So in the spirit of sharing everything I know about email marketing – from the beginning steps to really advanced techniques – I’m doing a special email marketing course in June, and it’s going to be awesome.
The course lessons will all be on a private class blog, and you will NOT need to be online or on the phone on certain days or specific times. You’ll complete the lessons at your own pace.
Want to hear more? Click here to get all the details. I hope you join us – this class is going to be amazing, and it will help you become an email marketing ninja in 30 days. Click here to learn how.
You'll love my newsletter! Sign up here to get the newsletter of blogging tips
PLUS access to the super-awesome Blogging with Beth library.
How Blogs and Email Marketing Are Like Peanut Butter and Jelly
Email marketing is anything but dead.
If used correctly, the power and potential of email marketing is stronger than ever. Email allows you to move the conversation directly into a highly personal environment – your customer’s inbox. Email marketing campaigns also provide you the most direct line of communication for conversion to sales … which is why the most (smart) online marketers have no intention of giving it up any time soon.
But how can you use email techniques in conjunction with your blog, and with social media? Listen to this free call to find out exactly why blogs and email marketing are a highly complimentary and super-fun way to market your business.
We’ll talk about -
- How you can drive traffic back to your site using email
- How to write email subject lines that get people to open your emails
- When the best (and worst) times to email are
- How much you should be emailing your list every month
- How to get more people to join your list
- How to create a content strategy for your blog AND your email campaigns that really works together and works for YOU
Details –
When: Tuesday, May 24th
Time: 6:00 PM – 7:00 PM Mountain (8:00 PM Eastern)
What: How Blogs and Email Marketing Are Like Peanut Butter and Jelly
Other important stuff: If you can’t make this call, don’t worry - I’ll be distributing a recording to everyone that you can play back whenever you like. But you MUST sign up here to get that recording!
Sound good? Join us by signing up here -
You'll love my newsletter! Sign up here to get the newsletter of blogging tips
PLUS access to the super-awesome Blogging with Beth library.
Give Your Blog a Boost – 7 Rules for Becoming a Blogging Superhero
FREE Teleseminar – Give Your Blog a Boost!
This call has already taken place, but you can get an instant replay of it by signing up below!
I’m Beth Hayden, a blogging and social media coach, and I see bloggers every day who are frustrated with their blogs. These folks have been blogging for a while, but they’re not really getting any traction. They’re not seeing much traffic, they’re stuck on something technical, or they’re overwhelmed with trying to keep up with all the options for trying to integrate their blog with social media tools like Facebook and Twitter.
Are YOU frustrated with your blog? Are you ready to put on your red cape and become a blogging superhero? Then this is the call for you!
Here’s what you’ll get from this FREE call:
- My best tips for building a large audience – fast – including the one technique few bloggers are doing, but all of them SHOULD be
- How to integrate your blog with Facebook and Twitter quickly and easily, so you can save yourself a lot of extra work AND leverage your social media presence and get your friends and followers reading your blog posts
- What you need to know about SEO (search engine optimization), and how to get started with optimizing your pages for the search engines
- How using email marketing techniques can help your blog and give your site a BIG boost
- How to ask a blog designer the right questions right from the beginning – so you can get design help without spending a fortune
- How to set up systems for working with your blog that making publishing easy and fun
- How to write TONS of content without killing yourself – we’ll discuss the best ways to write quick and easy blogs posts and how to integrate writing into the rest of your online (and offline!) life.
This call has already taken place, but you can get an instant replay of it by signing up below!
REGISTER HERE:
Know someone who’d like to give their blog a boost? Please retweet, Like or email this page so they can join us! Thanks so much!
You'll love my newsletter! Sign up here to get the newsletter of blogging tips
PLUS access to the super-awesome Blogging with Beth library.
May 3rd “Blogging for Your Business Class” in Longmont
I’ll be teaching a class called Blogging for Your Business at the Longmont Public Library as part of their Small Business Support Series. The class will be held on May 3, 2011 from 6:30 – 8:00 PM. These classes are completely FREE to anyone who would like to attend!
Here’s what we’ll be talking about in the workshop:
- What is a blog?
- Why search engines love blogs and how your business will benefit from having one
- Examples of great small business blogs that are doing blogging the right way
- What blogging tool to use for your business blog – and why it’s important to choose the RIGHT tool right from the beginning
- HOW, WHEN and WHAT to post on your new business blog to get the maximum marketing benefit
We’re probably going to get a pretty full house on the night of this class, so I’d recommend you get there a little early to get a good seat.
The Longmont Library is at 409 4th Avenue in Longmont. Please email Gillian Lally at gillian@lally.info if you have any questions about this class. Hope to see all you Colorado local folks there!
You'll love my newsletter! Sign up here to get the newsletter of blogging tips
PLUS access to the super-awesome Blogging with Beth library.
Colorado Blogettes Meeting – Guest Posting!
The Colorado Blogettes, a women’s blogging group, will be meeting again this Thursday night, April 14th from 6:30 – 8:30 PM t Boulder Digital Arts.
At this month’s meeting, we’ll be discussing Guest Posting – what is is, why it’s important, and how you can go about getting awesome guest posting gigs on other people’s blog so you can start driving lots of traffic back to your site! Bring your suggestions and stories – we’re looking forward to hearing from you!
Admission is $5 at the door. If you live a woman blogger in Colorado and you’d like to attend, please email me directly to RSVP.
Boulder Digital Arts is located at 1600 Range Street, on the corner of Arapahoe and Range Street in Boulder.
If you’d like to get announcements about Blogettes events in your inbox (as well as blogging tips from me) please sign up here.
Hope to see you there!
You'll love my newsletter! Sign up here to get the newsletter of blogging tips
PLUS access to the super-awesome Blogging with Beth library.








