Just another WordPress weblog

Author Archives: Beth

How to Install the New Facebook “Like” Button

If you read blogs, you’ve probably been seeing a special little button lately.  It’s called the Facebook “Like” button, and it looks like this:

Why do you need to pay attention to this little button if you’re a blogger? Because Facebook can be an incredible source of traffic to your blog, if you play your cards right and integrate Facebook tools into your site.

Let’s talk about the two ways you can use the Like button –

1.  You can make a Like button available so that your readers can like/subscribe to your entire blog. Normally this button would appear in the sidebar of your site, most likely as a widget of some sort.  When a reader Likes your blog using this type of button, they are essentially subscribing to future updates of your blog, and new posts written by you will appear in that person’s Facebook feed. That can mean more traffic from you, because your new posts will appear in front of that reader in Facebook, rather than them having to return to your site to look for new posts.

Here’s how that widget would look in the sidebar of your site (this screenshot is from author Cathie Beck’s site)

2.  You can also create a Like button that appears at the footer of each post on your blog, so that your readers can Like individual posts. This Like action will appear on their Facebook profile, so that your reader’s Facebook friends will see your post in THEIR Facebook feeds.

Confused? Need an example?

Let’s say that you run a website called Dooce.com (we should all be so lucky, no?) and one of your readers (Beth) reads this post.

When Beth is done reading, she finds the “Like” button at the end of the post, and clicks it.

Once she has “liked” the post, this is what would appear on Beth’s Facebook profile:

All of Beth’s friends are going to see that she Liked this post – it’s going to show up in all of her friend’s Facebook feeds – so any friends of Beth’s might look at the post and say “Hey, that’s sounds interesting! Let’s click on that and see what this is all about.” They click on the live link and read your fabulous blog post. Viola! More traffic!

Typepad has published a tutorial on how to install both versions of the Like button (see links, below), and in that tutorial they mention that Typepad has seen a huge rise in traffic since they installed this feature a few weeks ago. If you’re a blogger and you haven’t installed a Like button, take a few minutes and do so now – or email these instructions to your tech guru and have her do it for you. You will see an increase in your traffic.

Here’s how to install it on the three big blogging platforms:

WordPress.org (self-hosted WordPress) plugin (you will need to install and activate this plugin)

Typepad instructions

Blogger instructions

If you are looking to grow your number of visitors this is a simple way to do it. And the best part is that you can literally “set it and forget it”. You can install this plugin or widget and then just go on with your blogging – no fuss, no muss, and a great source of ongoing traffic to your site.

If you liked this post...
You'll love my newsletter! Sign up here to get the newsletter of blogging tips
PLUS access to the super-awesome Blogging with Beth library.
Name Email

Want to Learn How to Write Sales Pages?

I know many of you out there are business owners as well as bloggers, and many of you may be trying to sell an online product from your website or blog. If that’s the case for you, then you may have already bumped up against one of the biggest struggles in the online marketing world – writing the dreaded sales letter. Most of us have seen those cheesy, seventeen-page letters filled with yellow highlighter and over-hyped headlines. You may be sitting there (just like I was a few months ago) wondering if maybe that was truly the only way to write a sales letter for a web audience – to be a cheesy used car salesman. And you may be sitting there thinking that maybe all that cheese really is the only way to have your sales page convert into actual SALES. Because heck, that’s what we all want, right?

Well, fret not, dear readers – Dave Navarro has come to our rescue, just in the nick of time. He’s created a fabulous hour-long (!) video that describes how to create a sales letter that won’t keep you up at night wondering if you’re actually a slimeball. Your sales letter will be one you’ll be proud to send to your readers (and your mailing list). And this sales letter that Dave will help you create will actually CONVERT into sales of whatever product you’re looking to sell.

Dave’s video (which apparently will only be up on his site for a short time) also includes a full transcript, the audio-only version of the training, a supporting workbook in PDF format, and more. Check out the whole shebang here. If you’ve been struggling with sales letters, Dave’s approach is  going to change your way of looking at online marketing – and it’s going to make the whole “sales” thing a lot more fun. Enjoy!

Enhanced by Zemanta
If you liked this post...
You'll love my newsletter! Sign up here to get the newsletter of blogging tips
PLUS access to the super-awesome Blogging with Beth library.
Name Email

New Look for 2010!

Hi everyone!  You may have noticed that I’ve got a brand new look!  I imported my blog from Typepad to Wordpress tonight.  Whew!  I’m so glad that’s done!  And it went a lot more smoothly than I thought it would!

Wordress has a terrific import process that makes it pretty straightforward to move all of your posts, images, comments, etc. over to a new hosted Wordpress blog.  This is possible from any of the other popular blogging tools – Typepad, Blogger, Drupal and Wordpress.com.  It took me about five minutes to export my blog from Typepad and import it into Wordpress.  Slick!

I’m still working on cleaning up some little things (including my RSS feed), so bear with me for a few days while I get the house in order.  And let me know your thoughts on the new look!

If you liked this post...
You'll love my newsletter! Sign up here to get the newsletter of blogging tips
PLUS access to the super-awesome Blogging with Beth library.
Name Email

How to Publish Your Blog Posts to Facebook (automatically)

I’ve had a lot of questions recently regarding publishing blog posts to Facebook. It’s quick and easy to connect your blog to your Facebook profile so that every time you publish a new blog post, it will appear on your Facebook profile automatically (and will therefore be visible to all of your Facebook friends).  This saves a lot of time and effort – you don’t have to re-post your new content every time you publish!

Here’s how to do it:

1.  Log into your Facebook account.

2.  Go to the lower left hand corner of your screen, where there’s a little Facebook logo and the word “Applications”.  Click on the word Applications.  A big menu of all of your FB applications will pop up.

3.  Go to “Notes”.

4.  You’ll be sent to a screen that says “My Friends’ Notes”.  On the right side of the screen you’ll see a box that says “Notes Settings”.

5.  In that box, click on “Import a Blog”.

6.   You will then be sent to a screen that says “Import a Blog”.

7.  Enter the full URL (including the http://) of your blog (or the feed of your blog, if you use a Feedburner feed) in the Web URL field.

8.  Check the box beneath the URL field to acknowledge that the content is yours.

9.  Then click on “Start Importing”.

10.  Facebook will show you a Preview of the content that it thinks it should publish.  Click on the “Confirm Import” button on the right side of the screen to confirm the import process.

You’re done! Facebook will now pull your most recent blog posts into your profile (it may import several at one time at the beginning).  Then from now on, Facebook will check the RSS feed of your blog automatically every 2-3 hours.  If you’ve written a new blog post, if will import it automatically into your profile as a Note.

Please note – You may only import one blog at a time using this process, so if you’ve got multiple blogs, you’ll need to pick one.

Another note – You can use this same process to import your blog into a Facebook Page (if you have one for your business).

If you would like to delete a post from the Notes area once it’s been imported, just go to Applications > Notes, then hit the “My Notes” link close to the top of the screen.  There will be delete button next to the title of each Note.

Have fun, and happy posting!

UPDATE:  Facebook has changes it’s NOTES process since this post was published, and you may need to look in a different place to find the Import settings. If you’ve checked Facebook help and are still stuck, please contact me and I’ll help you out.

If you liked this post...
You'll love my newsletter! Sign up here to get the newsletter of blogging tips
PLUS access to the super-awesome Blogging with Beth library.
Name Email

Looking for Unique Gift Ideas?

One of my favorite bloggers, Naomi Dunford of IttyBiz.com, has written a fabulous gift guide for 2009.  Naomi's mission in life is to help little businesses by providing top-notch advice on marketing, social media, product launches and the like.  If you run an itty biz or would like to start one, I highly recommend checking her out.  She's also funny as heck – I often literally laugh out loud when reading her posts.

Back to her gift guide – Naomi includes lots of suggestions of gifts from small businesses owners and artists, like Tricia McKellar, whose spectacular photography prints would be a terrific gift for almost anyone on your list.  I particular like her "Through the Viewfinder" series and will probably end up buying some of her prints for myself! 

There's also beautiful stuff for your home (plus stationary and jewelry) at Bailey Doesn't Bark.  Is that a catchy, memorable name or what?? 

You can check out the rest of Naomi's gift sggestions here.  A word of warning – Naomi often includes curse words in
her posts (used appropriately, I think), but if that's something that
will offend you, you may want to look elsewhere for small business
advice.  But in my opinion, you'll be missing out!

If you liked this post...
You'll love my newsletter! Sign up here to get the newsletter of blogging tips
PLUS access to the super-awesome Blogging with Beth library.
Name Email

What You Need to Know About Backing Up Your Blog

I recently heard a horror story about a blogger whose hosting company went through some sort of catastrophic failure, and the blogger lost her entire blog – all the posts, comments, photos – the whole shebang.  This hosting company messed up BIG time.  This should never happen to anyone. However, there are ways to protect yourself against this kind of blogging disaster (or a hacking attempt).  The key is to back up your blog at regular intervals so that if something awful happens, you’ll have a copy of your blog to restore.

For hosted Wordpress (Wordpress.com) users, you can do a backup of your whole blog by going to Tools => Export in your Wordpress.com blog dashboard. Then click on “Download Export File”. That will give you the backup of your content (posts, pages, authors, etc).

For anyone using the self-hosted Wordpress (Wordpress.org), I recommend installing this plug-in, which will do an automatic daily, weekly or monthly back-up of your database.  Once the plug-in is installed and activated, go to Tools > Backup to configure the options for when you want to have the back-up done.  It gives you the option to have the back-up mailed to you automatically, which I think is pretty slick.

In Blogger, you can do an export of your blog (which is also useful is you want to switch to Wordpress, not that I’m HINTING or anything) by going to Settings > Blog Tools > Export Blog.

If you’re a Typepad blogger, go to “Settings” once you’ve clicked on the blog you want to back up, then click on “Import/Export” > Export.

If you’re using another blogging tool, ask tech support or do a quick Google search for the words “export” or “Backup” and your blogging tool name, and you’ll likely find a way to do a backup.

Once you’ve run an export or back up and you have the exported file, make sure to save it somewhere safe (preferably on an external hard drive, if possible).  I recommend backing up about once a week.  That way if something awful happens, you never lose more than one week’s worth of posts.

Something else to think about – don’t use a fly-by-night hosting company if you’re blogging with a self-hosting blogging tool like Wordpress.org.  I recommend Bluehost – they are incredibly reliable and very Wordpress-friendly.  Yes, that is an affiliate link, but I use Bluehost myself and love them, especially their very knowledgable customer service, which has saved my butt more than once when I’m backed myself into some weird technical corner.  :)

This year, we should all be thankful for blogs that don’t disappear!  Do your backups!

Happy Thanksgiving, everyone!

If you liked this post...
You'll love my newsletter! Sign up here to get the newsletter of blogging tips
PLUS access to the super-awesome Blogging with Beth library.
Name Email

Wordpress Questions?

I'm in the process of creating a "Quick-Start" guide to blogging, which will be on sale later this week (stayed tuned for announcements)!  This guide will include a substantial section on getting started with Wordpress (both Wordpress.org and Wordpress.com). 

So my question to those of you who are already blogging with Wordpress is – what did you have trouble with?  Is there anything that you got stuck on (when you first getting started) that you definitely think should be included in my guide?  What gave you pause, or what did you need to seek help with?  Thanks in advance for your suggestions – you will help make this guide as complete as possible!

If you liked this post...
You'll love my newsletter! Sign up here to get the newsletter of blogging tips
PLUS access to the super-awesome Blogging with Beth library.
Name Email

How to Make Money with Your Blog

Making Money with Your Blog Image

I’ve turned my recent teleseminar, “Making Money with Your Blog” into a downloadable product you can access any time you like!

This class is packed with information and options for monetizing your blog.  During this one-hour teleseminar, we discussed:

  • Questions to ask yourself before monetizing your blog
  • Affiliate marketing
  • Pay-per-click campaigns
  • Pay-per-impression ad networks
  • Selling your blog content
  • Indirect ways of making money with your blog, including book deals
  • Ways to get the most out of your money-making efforts, no matter which monetizing options you choose
  • How driving traffic to your site can help your blog income grow

This immediately downloadable product includes an hour-long MP3 audio file,
an accompanying PDF handout, and a web page of live links that go with
the class (including numerous links to ad networks and affiliate
programs to get you started with making money with your blog).

Get all this via immediate download for only $19.95.

Buy now using your credit card or Paypal!

OrderButton

If you liked this post...
You'll love my newsletter! Sign up here to get the newsletter of blogging tips
PLUS access to the super-awesome Blogging with Beth library.
Name Email

The Art of Nonconformity

One my favorite blogs these days is little gem called "The Art of Nonconformity" by Chris Guillebeau.  His blog is all about finding your own path, starting an online business so you can break out of a 9-5 cubicle life, and international travel.  What astounds me about this guy is that everything I've read so far on his site has been TOP quality.  Well-written, painstakingly edited, and carefully thought-out.  Even the graphic design on his blog is beautiful.  Clearly, Chris is very careful about everything he puts into his online presence, and it shows.

As soon as I found his site and discovered his amazing content, I signed up to get blog updates from Chris via email.   I really, truly look forward to getting emails from him about new blog posts, and I when I do get one, I literally drop everything I'm doing to read it.  His content is that good!  If you find the subject of his blog appealing, I urge you to download and read his "Guide to World Domination".  This e-book was rocket fuel for my business motivation!

So here's my challenge to you for this week:  When you find a blog that you LOVE and follow religiously, write down everything you love about that site, and include EVERYHING, right down to what you like about the design and layout of the site.  Pay special attention to the content of the blog posts, and write down specifically why you like them.

Then apply those ideas to your own blog.  Or add them to your wish list for your future site!  You can find models for all kinds of great things when you spend time reading blogs.  Sites like "The Art of Nonconformity" are popular for a reason – what these bloggers are saying is interesting and engaging to readers.  How can you engage and interest your readers with passion and flair?

What are YOUR favorite blogs, and why do you love them?

If you liked this post...
You'll love my newsletter! Sign up here to get the newsletter of blogging tips
PLUS access to the super-awesome Blogging with Beth library.
Name Email

How a Blog Connected Me to an Eight-Year-Old Boy on the Other Side of the World

On August 24th, I discovered the extraordinary story of the Kopila Valley Children's Project when my friend Rebecca posted a link on Facebook.  I was immediately enthralled by the story of Maggie Doyne, an young American woman who started a home for kids in Nepal after visiting the country and recognizing a BIG need that wasn't being filled.  Maggie says:

"I was trekking through the Himalayas in war-torn Nepal, where I began to meet hundreds of orphan children. I fell in love with their bright eyes and beautiful smiles, but was shocked to see them barely surviving without the most basic things that I had grown up with as a child.

As I shared my dream to build a safe home for these children, with my hometown in Mendham, NJ, I was astounded by the outpouring of support. This past year, I officially opened the frontdoor of Kopila Valley Children's Home, built brick-by-brick, by me and the local community in Nepal. There are now 28 children living in our home. We have been able to enroll eighty children into school, facilitate life-changing operations for children in need, and create a village outreach program to improve schools in remote areas. I truly believe that if every child in the world is provided with their most basic needs and rights—a safe home, medical care, an education, and love, they will grow to be leaders and end cycles of poverty and violence in our world."

The day I saw Maggie's blog and discovered her story, I e-mailed her and asked if I could sponsor one of the kids in her house.  I am delighted to report that as of September 6th, I am now sponsoring an eight-year-old boy named Ansuraj, who has bright eyes and a smile that goes for miles (Maggie sent me a picture).

Maggie is also helping Ansuraj correspond with me over email, and there are just no words to describe how cool that is.  

And then tonight, I visited Maggie's blog again (she publishes regular updates about what's going with the Children's Home, including her recent attempts to try to buy land for a new school).  Her latest post was all about how she had to travel to a nearby city for her yearly audit by the Nepalese IRS, and it was a funny story about how she and the treasurer of her school's board triumphed over red tape with the help of a kind-hearted official.

And I was reading along thinking how cool it was that she didn't have to sit in a hot auditing office for five hours going over annoying paperwork. And I kept reading.  Then Maggie told the story about what the kids in her school were doing when she got back from the IRS office.  They were flying kites. 

And all of a sudden, there was Ansuraj, the little boy I'm sponsoring, right smack dab in the middle of this great story – he was actually the HERO of the story – and I was just overcome with how incredibly cool it is that Maggie and Ansuraj are in Nepal and I'm in Colorado and I'm sitting here in my living room reading this story about something that happened YESTERDAY at this school on the other side of the world.  I didn't have to wait six weeks for a letter in the mail.  I didn't have to receive a note via passenger pigeon or messenger or any other mode of transportation that would've taken 1000 times as long.

I got to read about it right here on my tiny little computer screen with just a few clicks of the mouse. FOR FREE. I can read it, my readers can read it, and everyone else who wants to feel inspired and realize how lucky they are – and how much a difference one person can truly make in the world – can read it.  Maggie became a global publisher the day she started writing her blog, and her readership is now growing exponentially, every time someone passes on a link to her site – just as I'm doing here. People all over the world can read regular updates and how her kids are doing and what adventures they're having, from our LIVING ROOMS.

That is the power of blogs.  Maggie's blog made it possible for me to find her story, write to her, sponsor a child so that I can contribute to making sure he has food, clothes and school supplies, and then read a marvelous, inspiring story about that child.  Powerful, powerful stuff.

Blogs are important, and they are a powerful medium for communication and change in our world, so please don't let anybody tell you that blogs are just "online journals" or any other such nonsense. Blogging is changing the world – one hyperlink, one post, one child, and one kite-flying story at a time.  

If you'd like to donate to the school, please go to the school's How You Can Help page. And thanks to Rebecca Self of XpatAdventures for passing along this amazing story. 

If you liked this post...
You'll love my newsletter! Sign up here to get the newsletter of blogging tips
PLUS access to the super-awesome Blogging with Beth library.
Name Email

Sign up for Free Blogging Tips!

Sign up here to get my regular newsletter of blogging tips PLUS access to the super-awesome Blogging wtih Beth Library:
Name
Email
We will never sell or share your information with anyone, ever. Cross our hearts.

About Beth

Beth Hayden is a social media specialist and technology trainer. She has provided training, consulting, blog coaching and development services for New York Times bestselling authors, political commentators, personal development coaches and university professors; she is also the creator of the popular “Basics of Blogging” workshops.

Recommended Resources

Give Back!