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Monthly Archives: August, 2009

Business Blogs Get More Traffic Than Regular Websites

You're probably already heard the message – multiple times, from many sources -  that your business needs a blog.  You may have even started one for your business.  If so, congrats!  You're taken a big step in marketing yourself BETTER and SMARTER online.  But if you haven't started a blog for your business, or you have any nagging doubts about whether your blog is doing your business any real, measurable good – then you'll need to read this recent survey by the folks at HubSpot

They looked at data from over 1,500 business websites – those that included blogs as part of their sites, and those that didn't – and the results of their inquiry clearly indicated that companies that blog get more traffic, have more indexed web pages, and have more inbound links than companies who don't blog.  

"The data was crystal clear: Companies that blog have far better marketing results. Specifically, the average company that blogs has:

  • 55% more visitors
  • 97% more inbound links
  • 434% more indexed pages"

Read the full text of the article, which includes graphs and more information on why you want more visitors, inbound links and indexed pages on your site, here

How to Resize Photos for Blog Posts

One of the most common questions I get when I’m training people is “How do I resize photos so I upload them to Wordpress (or Typepad)?”  I just found a free online photo editor that I will recommend to my clients from now on.  It’s called Picnik, and their free suite of tools is powerful enough to resize photos by percentage (which is my preferred method), crop and rotate them, and do red-eye reduction and color adjustments. You just upload your photo and work within Picnik’s cool interface.  You can also upgrade to the premium version in order to be able to save photos, get more special effects, and have an ad-free photo editing experience.

This tool is also completely web-based, which means it works with any operating system.  Try Picnik and have fun with your photos!

How to Resize Images with Picnik

Gluten-Free Resources

Some of you who know me personally may have heard that I recently went on a completely gluten-free diet due to some health problems I've been experiencing.  I've been gluten-free for about eight weeks now, and it has helped my overall energy significantly, and is making a pretty good dent in the health issue that prompted the diet change in the first place (which was/is severe joint pain). 

I've got a number of requests recently for a list of gluten-free resources and blogs, so I decided to go ahead and write a post here about it, especially because many of these resources are in the social media realm, anyway, so it fits in nicely with the topic of this blog and my business.  Any of you who would like to add some more gluten-free resources, please add them to the comments and I'll update this post with the new additions.

My gluten-free investigation actually began with a wonderful book that I had the sheer luck to stumble upon in my public library.  It's called "Gluten-Free Girl: How I Found the Food that Loves Me Back, and How You Can Too" by Shawna James Ahern.  It's a marvelously written memoir/foodie book by a woman who was diagnosed with celiac disease, and it includes lots of great inspiration on how to fall in love with cooking (cooking in general, not just gluten-free cooking).  If this book doesn't make you want to put on an apron and start whipping up sautes and soups, I don't know what will.

Imagine my delighted urprise, though, when I finished the book and THEN discovered that the entire thing was based on a wildly popular, long-standing blog called Gluten-Free Girl.  Shawna's wonderful blog is now one of the first ones I check in my RSS reader every day. Side note – everything, and I do mean everything, I have made from the recipes in Shawna's book and blog has been mouth-watering-ly delicious.  This woman actually made me love beets. 

Resources for learning about gluten intolerance, celiac disease and the health problems that some folks experience when eating gluten:

Celiac.com – One of the biggest websites for celiacs.  Great information here even if you haven't been diagnosed with celiac (I haven't been).  Particularly useful is their lists of safe and unsafe ingredients, which you can find links to on the front page.  Gluten hides in so many products that I take this list to the grocery store with me now.  They also have a terrific monthly newsletter with lots of great news and recipe ideas.

Enterolab – This is the only lab in the country where you can order tests for gluten sensitivity and immune response to gluten.  This site is quite dense with information but it's worth your while to dig into it.  TONS of eye-opening info here for me. 

Margaret Romero of Inspire4Health – Margaret Romero is a nurse practitioner in Boulder, Colorado, and my consultations with her are what led me to give up gluten in order to try to remedy my ongoing health issues.  I believe she does phone consultations, as well.  

My favorite GF blogs, with great information and recipes:

Gluten Free Gobsmacked

The Whole Kitchen

Elana's Pantry

Books and Other Ideas:

I have learned a an absolute TON from the "Gluten-Free Living for Dummies" book, which is written by Danna Korn. Yes, I like the Dummies series a lot. :)

If you're local to Denver and Boulder, you simply must check out the to-die-for gluten free goods sold by Melissa, the owner and head pastry chef of Sweet Escape Pastries in Longmont.  I would never have been able to make it on the gluten-free diet without her pizza crusts. 

Thanks so much for reading this post, which I know is of a more personal nature than most of my posts so far.  Here's to your health!

What Bloggers Can Learn from Viral Videos

An unconventional wedding video, featuring the wedding party dancing down the aisle to a popular hip hop song (Chris Brown’s “Forever”) has been getting a lot of attention on the Internet and in traditional media lately.  The video itself shows the entire bridal party of the Minnesota couple’s wedding doing a choreographed routine down the aisle.  The video lasts for over five minutes and is riveting from start to finish.

The Minnesota couple, Jill and Kevin Heinz, first published the video on YouTube on July 19, 2009.  By the time I saw it on July 23 (a friend of mine sent it to me on Facebook), it was up to 300,000 views.  Within days, it passed one million views and the couple (and their dancing friends) were featured on the Today show to talk about their famous processional dance and the explosion of the video’s popularity around the world. 

As of the time of this writing, the video has racked up over 14.6 million views

There is a specific reason that some videos on YouTube go viral – meaning that they gain widespread popularity through Internet sharing, usually through email, blogs and other media sharing websites.

That reason is JOY. 

In videos – as well as in real life – People relate to other people when they are at their best – whether they’re excelling at a sport, graduating from college, snuggling a brand new baby, or dancing down the aisle on their wedding day. When someone witnesses moments of true joy seen on video, they want to spread the joy by passing the video around.  Viral videos become popular simply because they are being passed around, just like a cold or flu germ, except that the passing is done via email, Facebook, blogs or Twitter.  The Minnesota “Forever” wedding video is a classic example.  People take this path – see joy, revel in that joy, and pass it on.  Beautiful.

The lesson bloggers can take from the huge popularity of these videos is this – You will attract more bees with honey than with vinegar.  When you’re writing blog posts, write about what you love, rather than what you hate.  Write about someone or something that thrills you, excites you, makes you light up.  If you’re passionate about something, and if you’re writing about something that’s unique (or you’re writing about it in a unique way) it will resonate with people.  With any luck, people will start to pass it around and link to it, which will lead to more traffic, more loyal readers and subscribers, and a bigger potential audience.

More great examples of joyful, passionate writing and film in social media (in blogs and viral videos):

Do you have favorite videos or blogs that come from a place of joy? I'd love to hear about them!

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About Beth

Beth Hayden is a social media specialist and technology trainer. She has provided training, consulting, blog coaching and development services for New York Times bestselling authors, political commentators, personal development coaches and university professors; she is also the creator of the popular “Basics of Blogging” workshops.

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