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Monthly Archives: July, 2009

Can I Create a Regular Website with Blogging Tools?

When I’m teaching in my classes, private consulting sessions and teleseminars, one of the most common questions I get is, “”Can I build a regular website with blogging tools?”

And the answer is – absolutely, positively YES.  In fact, I think it’s a terrific idea to do just that – especially if you don’t currently have a website and want to build a web presence!  There are many examples of sites that look like “traditional” HTML sites, but are in fact built using blog software.

I recently built a Web site for financial coach Whitney Wogan using Wordpress, a popular blogging tool. Here’s a screenshot of the finished site:

Women with Money Moxie Screenshot

Looks like a regular website, doesn’t it?

Instead of using the regular “reverse chronological” format that blogs usually follow, Whitney used static content for most of the pages of her site (she turns off the built-in timestamp mechanism for these pages).  The reader can then navigate through her easy-to-follow website, and her readers wouldn’t necessarily know they were looking at a Wordpress site.  She also added a traditional blog (you can find a link to the blog in her navigation bar, right under the banner).  To take a look at the the full “Women with Money Moxie” Web site, click here.

Blog software and content management systems are very sophisticated these days, and many of them allow you to create both traditional blog posts AND regular, static “Pages”.  I used Wordpress pages to create all the main sections of Whitney’s site as well as the navigation, then created a blog section so she could update her site with regular postings.

Please note that not ALL Web sites are perfectly suited to the blog software format.  If you need your site to be available to people to book hotel reservations, or if your site requires some other kind of heavy database functionality, blogging tools may not be the choice for you!

However, most content-based sites would be quite suitable for this type of set-up.  And best of all, everything you build with blog software is easy to manage and update without having to use HTML.  That’s a BIG bonus in tight economic times like these, when no business owner wants to be paying a high-priced designer or developer every time she wants to make a change to her web presence.

For more information about building your website using blogging tools like Typepad and Wordpress, contact me for a free consultation!  Blogging with Beth now offers custom Wordpress site development and training packages.

Getting Starting with Social Media During a Recession

Summer is in full swing, and everyone's full of energy and enthusiasm. We're outside in the sun, starting new projects and spending lots of social time with friends. 

On the economic front, however, we're continuing to hear bad news.  If you're a business owner or are looking to change careers, you may be feeling apprehensive, and understandably so.  But getting involved in social media may be a good choice for you in either scenario.  If you're a business owner, social media marketing is a terrific, low-budget way to increase your connection to your customers and get your name out.  If you're looking to change careers, you will probably want to establish credibility in the new area before making the leap.  Using social media – by writing your own blog or connecting with people using Facebook and Twitter – is a great way to do that.

So, how should you get started in social media (or further your presence there, if you're already participating)? 

Here are some tips: 

1. If you haven't started yet, start small.  Pick one tool (blogging, Facebook, Twitter, podcasting, video sharing) and do that.  Choose the one that looks interesting to you, and get started.  Don't try to everything at once – that's the quickest way to  get overwhelmed AND have a confused, incoherent social media presence.

2. If you've already started, think about how you might be able to delve in a little deeper with the tool(s) you're already using.  If you've got a blog, can you expand your content?  Perhaps post a little bit more often?  Or can you participate in the public conversation on your topic by commenting on other blogger's posts?  If you're on Twitter already, can you connect with more people?  HINT:  Writing content-rich, interesting tweets AND replying to other people's tweets are the best way to do that.

By building (or expanding)  your social media presence slowly and thoughtfully, you can avoid feeling burnt-out or overburdened. Enjoy the connections that you make along the way, too – make sure you're focusing on the "social" part of social media.  You can connect with people, listen to them, and have fun with it. 

For more advice on getting started with Twitter, check out Mashable's excellent Beginner's Guide to Twitter

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About Beth

Beth Hayden is a social media specialist and technology trainer. She has provided training, consulting, blog coaching and development services for New York Times bestselling authors, political commentators, personal development coaches and university professors; she is also the creator of the popular “Basics of Blogging” workshops.

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