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Monthly Archives: June, 2009

John O’Donohue Poem

I regularly listen to a radio show called “Speaking of Faith” on NPR, and last year I discovered that the show is also available as a podcast.  Now I carry it around with my in my iPod!  A few months ago, at a time when I really, really needed it, I had the good luck to be listening to a very special episode of SOF that featured host Krista Tippett’s interview with the late John O’Donohue, who was an extraordinary Irish author and poet.  During that show, they included a recording of Mr. O’Donohue reading his poem, Beannacht, which is still one of my all-time favorite poems.  Would love to hear this included in a wedding ceremony someday.

Click here to listen to Mr. O’Donohue reading this poem and see a slideshow of Irish scenes (video created by SOF producers).

You can listen to the interview in its entirety, which is called “The Inner Landscape of Beauty”, here.

Read the Speaking of Faith blog here.

Photo of John O'Donohue

UPDATE:  I’ve had several readers ask me for the text of this poem, so I’ll share that too (see below).  Please note that it is well worth the time to watch this video listen to Mr. O’Donohue read it in his lovely Irish accent.

Beannacht
(“Blessing”)

On the day when
the weight deadens
on your shoulders
and you stumble,
may the clay dance
to balance you.

And when your eyes
freeze behind
the grey window
and the ghost of loss
gets in to you,
may a flock of colours,
indigo, red, green,
and azure blue
come to awaken in you
a meadow of delight.

When the canvas frays
in the currach of thought
and a stain of ocean
blackens beneath you,
may there come across the waters
a path of yellow moonlight
to bring you safely home.

May the nourishment of the earth be yours,
may the clarity of light be yours,
may the fluency of the ocean be yours,
may the protection of the ancestors be yours.
And so may a slow
wind work these words
of love around you,
an invisible cloak
to mind your life.

Why Wordpress is Great

Bethany Siegler of UniqueThink Marketing just published the slides from her recent presentation on Wordpress, which outlines the main reasons why Wordpress is a great tool for building blogs as well as regular websites.  I'm a big fan of Wordpress, and have been doing more and more site development using their terrific, user-friendly content management platform.  Check out her presentation here:

Blogging for Translators

Corinne McKay took my “Promoting Your Book Using Social Media” class last year, and it convinced her to start a blog to promote her book, How to Succeed as a Freelance Translator.  She subsequently launched a terrific blog called Thoughts on Translation.

She writes timely, relevant content for translators and other freelancers, and publishes approximately twice a week.  Her posts also spark terrific conversations, which you can read in the comment section of each post.  This article on Diversifying your Income Stream received 17 comments:

Corinne McKay Photo“Happily, most successful translators are good candidates for
branching out beyond translation. If you’re running a successful
freelance business, chances are that in addition to being fluent in at
least two languages, you’re a good or excellent writer in your target
language and you’re reasonably tech-savvy. All of these are good
starting points for a sideline venture.”

Corinne also says that starting her blog is the best thing she’s done for her business, and for promoting her book. She has now started a new podcast for translators called Speaking of Translation.

Great work, Corinne!

Why “Bad News” from the NY Times May Actually Be Good News in Disguise

The New York Times recently published an article on abandoned blogs called "Blogs Falling in an Empty Forest".  In a nutshell, it says that many bloggers don't stick with blogging.  The article says:

"According to a 2008 survey by Technorati, which runs a search engine
for blogs, only 7.4 million out of the 133 million blogs the company
tracks had been updated in the past 120 days. That translates to 95
percent of blogs being essentially abandoned, left to lie fallow on the
Web, where they become public remnants of a dream — or at least an
ambition — unfulfilled."

So overall, that's not such great news.  Most blogs get abandoned because the blogger tires of writing, he/she feels like they want to go back to living a life out of the public spotlight, or because the blogger gets frustrated that she's not getting enough traffic. 

But the golden nugget of good news it that if you DO stay with blogging, and pay regular attention to your blog, you're doing better than 95% of the blogs out there.  That's pretty astounding!  If you make a post more often than every 120 days – FOUR MONTHS – you will keep gaining traffic, grow your audience, and you'll be well on your way to becoming a successful blogger. 

In the meantime, you can increase your odds of getting heard by concentrating on your content, promoting your posts in appropriate ways, and participating in the public conversation by regularly commenting on other people's blogs. 

In the world of blogging, it's the classic tale of the tortoise and the hare.  Just keep going, slow and steady!

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About Beth

Beth Hayden is a social media specialist and technology trainer. She has provided training, consulting, blog coaching and development services for New York Times bestselling authors, political commentators, personal development coaches and university professors; she is also the creator of the popular “Basics of Blogging” workshops.

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